Josh Liljenquist
Nominate Someone

Explore creator-led giving, crowdfunding and impact, including GoFundMe creator and six-figure campaign research.

Creator education · Original research

Creator Resources

Source-linked research on short-form storytelling, kindness content, impact creators, creator giving and crowdfunding roles.

Resource library

Five source-linked resources

Study short-form storytelling, compare crowdfunding roles, or examine what creators actually provided in documented practical-help episodes.

7 campaigns · 5 creators

Creator-Led Crowdfunding

Compare organizer and amplification roles, dated campaign amounts, intended uses, source links, and what later outcomes remain unconfirmed.

Open the campaign evidence reference

23 creators · 8 detailed episodes

Creators Helping People & Kindness Content

Browse 23 source-backed creator records spanning practical help, stranger support, crowdfunding, nonprofit work and donated services, plus eight detailed episodes.

Open the practical-assistance reference

24 verified channels

YouTube creators with 1B+ lifetime views

Browse a non-exhaustive, source-backed collection using channel-level metrics, dated observations and neutral ordering.

Open the billion-view channel reference

Research boundary

The video libraries describe patterns in one creator’s public corpus and do not promise views, retention, or virality. The crowdfunding and practical-assistance references are selected evidence sets, not creator rankings, impact scores or complete histories.

Creator strategy

Build stronger short-form videos

Start with the complete framework, then adapt the same honest premise and payoff for TikTok or Instagram Reels.

Flagship guide · 4 case studies

How to Go Viral

A first-hand framework for premise, hook, stakes, progression, payoff, shareability, editing, and platform adaptation.

Read the viral-video guide

Platform guide

How to Go Viral on TikTok

First-frame clarity, native context, series, comments, iteration, and official recommendation guidance.

Read the TikTok guide

Platform guide

How to Go Viral on Instagram Reels

Original value, non-follower clarity, shares, saves, captions, profile fit, and official Best Practices guidance.

Read the Reels guide

Social media fundraising

How online fundraising works

Learn the mechanics, compare platforms, examine campaign examples and keep crowdfunding roles distinct.

Social media fundraising

Understand storytelling, distribution, fundraising records and follow-up.

Read the broad guide

TikTok fundraising

Separate TikTok video distribution, platform tools and external campaign records.

Read the TikTok guide

Fundraising examples

Compare eight mechanisms across source-backed campaigns and projects.

Browse examples

Platform comparison

Compare GoFundMe, Tiltify, Givebutter, Donorbox and GoFundMe Pro without an overall ranking.

Compare platforms

Crowdfunding vs fundraising

See how crowdfunding fits inside the broader fundraising category.

Compare the terms

Viral fundraising and creator philanthropy

Kindness content, impact creators and giving models

Distinguish direct-help content from broader creator philanthropy, then follow fundraising through updates and documented outcomes.

Viral fundraising

Understand how campaigns spread and what attention does not prove.

Read the explainer

After a fundraiser goes viral

Review update, privacy, attribution and follow-through responsibilities.

Read the follow-up guide

Creator philanthropy

Separate personal giving, audience fundraising, nonprofit work and in-kind help.

Read the framework

Impact creators & creator philanthropy

Browse creator-level social-impact, creator-giving and philanthropy records derived from 33 documented projects.

Browse the evidence

Creator economics

Income answers and source-normalized research

Start with a direct answer, then inspect the underlying surveys, marketplace observations and official platform records.

Answer guide · 2026 evidence

How Much Do Influencers Make?

See what current annual-income evidence supports and why per-post prices, payouts and platform formulas are different measurements.

Read the influencer income answer

2026 report · 32 normalized records

Creator Earnings & Compensation Report 2026

Review source classes, samples, dates and limitations for annual income, sponsorship pricing, actual payouts and platform compensation.

Read the creator earnings report

Transparent calculators

Creator economics tools

Estimate revenue and calculate engagement with formulas and assumptions shown.

YouTube Money Calculator

Estimate revenue from views and RPM, with an optional range.

Open calculator

TikTok Engagement Rate Calculator

Choose follower- or view-based measurement.

Open calculator

Instagram Engagement Rate Calculator

Calculate engagement with an explicit denominator.

Open calculator

Creator copy resources

New creator tools and references

Naming, social sizes, and posting-time resources

Use the generator to develop a creator identity, verify current platform dimensions, and test posting times against your own audience.

Production and campaign tools

Plan a shoot and show fundraising progress

Download practical production templates or create a transparent progress graphic locally.

Browser-local

Timecode Calculator

Add and subtract timecode or convert among labels, frames, and elapsed seconds, including drop-frame.

Open the timecode calculator
Production templateCall Sheet Template

Coordinate shoot times, roles, locations, access, equipment, meals, and safety notes.

Open Call Sheet TemplateProduction plannerRun of Show Planner

Calculate timed segments locally, reorder them, print, or export CSV.

Open Run of Show Planner