Press & Media

Josh Liljenquist (Joshlilj) Press & Media Kit

Copy-ready biography, verified impact facts, dated audience context, approved photos, selected coverage, and direct media contact for reporting on Josh Liljenquist and Live to Love.

Last updated

Edited portrait of Josh Liljenquist in a navy blazer over a black shirt
JLI-2026-0016 · Source photograph by Ingrid Liljenquist · June 28, 2023 · © Joshlilj LLC. Reuse requires authorization.

At a Glance

Verified facts for editors and producers.

Copy these facts directly or use the downloadable plain-text fact sheet.

Full name
Josh Liljenquist
Known publicly as
Joshlilj
Authority identifier
ISNI 0000 0005 3172 2257
Professional base
Minnesota
Current role
Digital creator, producer, and impact storyteller
Documented platform views
More than 10.3 billion views tied to an approximately two-year content window across TikTok, Facebook, Instagram and YouTube. Period analytics and displayed TikTok post views use different bases; this is not a strict same-window total or unique viewers. Dated methodology and platform distinctions.
Company relationship
Josh's professional creator work operates through Joshlilj LLC.
Creator platform
Pillar · long-term creator platform relationship; public profile documented since at least June 17, 2024.
Live to Love
Live to Love is the public mission behind Josh Liljenquist's work. It is not a nonprofit, a crowdfunding platform, or a single crowdfunding project. Individual fundraisers are separate, recipient-specific campaigns documented on their canonical Impact pages.
Education
Communications degree, 2021, as recorded in Minnesota State University, Mankato’s public archival biography.
Institutional preservation
SMHC Collection 0300 is cataloged at Minnesota State University, Mankato’s Southern Minnesota Historical Center.
Educational publication
Whose Story Gets Told? Reading Images and Oral Histories with Care — creator-authored Smithsonian Learning Lab educational collection, published October 20, 2026.
Representation
LAA Sports & Entertainment
Recognition
2026 Creator Impact Honors — Storytelling for Impact nominee (produced by Tiltify), one of four category entries alongside Łatwogang, Maya Higa, and the joint MrBeast and Mark Rober entry.
Professional membership
CGA Verified Member · public Mosaic profile ↗
Creator feature
Josh Liljenquist is featured in GoFundMe for Creators, where GoFundMe highlights his community-support stories and fundraising work. GoFundMe profile.
Media contact
josh@laasports.com
Official website
https://joshliljenquist.com/

Current verified context

Audience and impact are reported separately.

$2.91M+Documented public support valueVerified November 2, 2026 · Source: /impact
23Approved Impact storiesVerified November 2, 2026 · Source: /impact
10M+Followers on both TikTok and FacebookRetained September 18, 2026 observations · Source and limits: audience record
10.3B+Documented platform views tied to an approximately two-year content windowRecorded September 28, 2026 · Source and limits: audience methodology
$2.91M+ in documented public support value connected to approved stories.

As of November 2, 2026. Includes source-linked campaign totals, direct cash support, documented sale proceeds, and estimated donated-service value connected to approved stories; each is classified separately. Public fundraiser totals may continue to change.

These figures do not imply that Josh personally received, held, controlled, or distributed every public fundraiser.

Minnesota geographic reference

Origin, college period, later base and project locations.

Copy-ready wording for editors who need to distinguish these relationships.

Josh Liljenquist is a Fairmont native and Fairmont High School graduate. His Minnesota record includes his Minnesota State University, Mankato college period, when independent reporting documented his early creator work; the MSU-hosted collection biography records a communications degree completed in 2021. Chaska is his later documented Minnesota base: independent reporting identified him as a Chaska resident in March 2024, and Josh separately confirmed Chaska as his current base in September 2026. Twin Cities and other Minnesota locations on this site identify documented projects or coverage locations, not additional hometowns or residences.

Minnesota career and source record

Press downloads

Choose the resource you need.

Figures retain their own observation dates. Photo and footage reuse still requires the applicable permission.

Copy-ready biography

Four approved lengths for different formats.

Confirmed spelling: Josh Liljenquist · Public name: Joshlilj · Handle: @joshlilj

22 words

Host introduction

Josh Liljenquist, known online as Joshlilj, is a Minnesota-based digital creator, producer, and impact storyteller connecting public storytelling with practical community support.

42 words

Short biography

Josh Liljenquist, known online as Joshlilj, is a Minnesota-based digital creator, producer, and impact storyteller behind Live to Love. His short-form human-interest work connects public attention with practical support, while the official Impact archive documents approved stories, source-linked fundraising, and real-world outcomes.

Education source: SMHC Collection 0300, Biographical / Historical section. This is a university-hosted collection biography, not a registrar transcript or an independent audit of donor-supplied information.

Impact proof

Four outcomes, each tied to a canonical record.

Representative examples only. The complete Impact archive contains the published stories and explains how support is counted.

Josh Liljenquist visiting Azeza, Gigi and family at their Detroit home
Family stability and care

Azeza and Gigi

$600,000+ raised

Public support helped create financial relief for the family during an exceptionally demanding period.

Verified July 19, 2026Read the canonical Impact story
KMBC 9 report showing Steven Mills and Josh Liljenquist during coverage of the living-kidney-donor search
Medical and care support

Steven Mills

More than $55,000 raised

The documented response increased donor-search awareness and public fundraising; no later medical outcome is claimed here.

Verified August 7, 2026Read the canonical Impact story
Josh Liljenquist standing beside Chuck on a red mobility scooter in Riverside, California
Veteran housing and mobility

Chuck

$300,000+ raised

The documented follow-up includes improved mobility and Chuck moving from the streets into a condominium.

Verified July 19, 2026Read the canonical Impact story
Josh Liljenquist embracing Aaron during a recovery-milestone follow-up
Recovery

Aaron

100+ days sober

Support and follow-through helped Aaron enter treatment, build accountability, and reach a documented recovery milestone.

Verified July 19, 2026Read the canonical Impact story

Selected media coverage

Independent reporting and approved broadcast context.

Independent written reporting remains distinct from publisher syndication and first-party archive material.

National feature

October 18, 2024

Associated Press

'Kindness' influencers on TikTok give money to strangers. Why is that controversial?

An independently reported national feature examining kindness creators, giving, consent, and public debate.

Original publisher; written featureOpen coverage
Regional written feature

January 17, 2024

Minnesota Star Tribune

Minnesota TikToker films as he gives food to homeless people, and his 5M followers eat it up

Independent local reporting on Josh's community work, public reach, and approach to filming assistance.

Original publisher; written featureOpen coverage
Broadcast package

February 1, 2024

KARE 11

KARE 11 Profiles Josh Liljenquist's Community Work

KARE 11 Sunrise profiles Josh's community work, including support for Twin Cities Firefighters Operation Warm.

Approved archive playbackOpen coverage
Live interview

August 11, 2026

Twin Cities Live / KSTP-TV

Josh Liljenquist Talks Live to Love and Spreading Kindness on Twin Cities Live

A mission-focused studio conversation about Live to Love, practical community support, and nominations.

Approved archive playbackOpen coverage

Additional public context

Collaborative profiles, Q&As, and participant accounts.

These publisher-hosted sources can help with background research, but they remain distinct from the independently reported coverage above.

Collaborative written profile

Your Kindness Corner

Josh Liljenquist: Beyond the Viral Moment The Family, Faith and Foundations

A collaborative profile based on conversations with Josh about family, faith and formative experiences; it is separate from independently reported biographical sources.

Classification disclosed; not presented as independent reportingOpen publisher account
Publisher-hosted creator Q&A

Feeling Creative?

Creator Spotlight: Josh Liljenquist

A creator spotlight and Q&A about the Minky Couture drawing-and-blanket video, storytelling choices and brand work; Josh's answers remain first-person statements.

Classification disclosed; not presented as independent reportingOpen publisher account
Founder spotlight and publisher editorial reflection

DaHo Creative Hub

How a Minnesota Producer Is Building Beyond the Views

A founder introduction using supplied business information with separate editorial reflections from DaHo Creative Hub; it is not an independent audit of company performance.

Classification disclosed; not presented as independent reportingOpen publisher account
Collaborative participant account

Ross Franklin

Josh Liljenquist & Pure Green

Pure Green founder Ross Franklin reflects on the collaboration with Josh Liljenquist and the community encounter behind it; it is not independent reporting.

Classification disclosed; not presented as independent reportingOpen publisher account

Press & editorial portraits

Curated press photos

Use the edited navy-blazer portrait as Josh Liljenquist’s primary press image. Three visually distinct alternatives are provided for editorial layouts. Public availability is not a blanket reuse license; confirm the intended use and credit through the media contact.

Edited portrait of Josh Liljenquist in a navy blazer over a black shirt
Primary press portrait

JLI-2026-0016 · Source photograph captured June 28, 2023

Edited Navy Blazer Portrait

Edited portrait of Josh Liljenquist in a navy blazer over a black shirt. The clothing and background were digitally changed from Ingrid Liljenquist’s June 28, 2023 source photograph; the derivative date and editor are not documented.

Credit: Source photograph by Ingrid Liljenquist / © Joshlilj LLC

Location: Medellín, Antioquia, Colombia

Rights: All rights reserved. Reuse requires authorization.

Josh Liljenquist seated in a black sweater for an editorial portrait
Editorial alternative

JLI-2026-0017 · Capture date not published

Black Sweater Editorial Portrait

A relaxed seated portrait for editorial profiles and feature layouts.

Credit: Photo by Julie Westcott Liljenquist / Joshlilj LLC

Location: Mequon, Wisconsin, United States

Rights: All rights reserved. Reuse requires authorization.

Josh Liljenquist seated outdoors near U.S. Bank Stadium in Minneapolis
Outdoor editorial alternative

JLI-2026-0481 · September 15, 2026

Seated Minneapolis Portrait

An outdoor seated portrait near U.S. Bank Stadium for Minnesota and location-based editorial context.

Credit: Photo by Ben Steine / Joshlilj LLC

Location: Minneapolis, Minnesota, United States

Rights: © Joshlilj LLC. All rights reserved. Third-party reuse requires authorization.

Press Video & B-Roll

Rights-cleared footage is handled clip by clip.

No downloadable B-roll is included in this release because clip-level music, location, caption, credit, and reuse rights have not been verified as a complete public package.

Request Press B-RollReview First-Party Video RecordsReview Approved Broadcast Playback

Outlet-owned footage is not offered for download or redistribution through this page.

Published work

Selected work by Josh

These materials include Josh’s essays, professional commentary, an educational collection and a research dataset.

Educational resource

Smithsonian Learning Lab | Educational Collection (2026). Josh Liljenquist created Whose Story Gets Told? Reading Images and Oral Histories with Care, published October 20, 2026. It helps learners examine ethical storytelling, source interpretation, privacy, and consent.

View the official collection. Creator-authored and platform-hosted; not a museum accession, commission, employment credential, or endorsement.

Research data collection — UK Data Service ReShare (2026)

Josh Liljenquist, affiliated with Joshlilj LLC, created Publicly Documented Creator-Led Support Projects: An 18-Project Aggregate Compilation, 2026, published November 6, 2026. This externally hosted, creator-authored collection supports teaching and exploratory research using selected aggregate observations; it is not independent reporting, a peer-reviewed paper or an institutional endorsement.

DOI: 10.5255/UKDA-SN-858824 · Scope, access restrictions and citation

Published-writing biography · All contributed writing and disclosed republications · Production context

First-party corpus studies: Hook-to-Payoff coding and short-form storytelling analysis, based on Josh’s published videos.

Skills, time and practical help

Professional abilities, tied to actual work.

For assignments involving websites and digital publishing, these project records show the work behind the skills. They complement the approved biographies and press resources.

Storefront development · volunteer project

United by R&S Jewelry

Documented abilities: Shopify presentation, product discovery, customer navigation, merchandising, buying guides, search metadata and launch preparation. Shannon and her business remain the subject.

Read the scope and first-party source notes

Digital publishing · professional project

Veteran Excellence Magazine

Documented abilities: technical and on-page SEO, responsive team and author profiles, accessibility, internal linking and reader navigation on the existing Hostinger site. Editorial responsibility remains with VEM.

Read the scope and publication-controlled role

Interview and feature topics

Story angles grounded in the current work.

  1. What happens after the viral moment
  2. Turning online attention into documented real-world outcomes
  3. Consent, dignity, and ethics in creator-led human-interest storytelling
  4. Housing, transportation, recovery, and care through community response
  5. How a small production team evaluates, films, and follows up on stories
  6. Minnesota-rooted stories with national reach

Selected recent records

Reporting, broadcast and documented follow-through.

Recent written reporting

Parade: James Cowan Jr.’s housing and team-role follow-through

Yasmine Coleman’s reported feature and interview covers the community fundraiser, home purchase and later work relationship—not a personal $40,000 donation by Josh.

Read Parade’s feature
Latest broadcast in the selected appearance record

Twin Cities Live: Live to Love and spreading kindness

A KSTP-TV studio conversation. This broadcast date is separate from newer written reporting and contributed essays.

Open the broadcast record
Documented project follow-up

Nick Best’s completed roof-and-gutter project

Approximately $30,000 in estimated donated value, not cash received. The project record retains its source and attribution boundaries.

Open the project record

Media contact

Send the assignment details and deadline.

Email josh@laasports.com.

Please include:

  • Outlet or production
  • Proposed topic
  • Deadline and time zone
  • Interview format and location
  • Requested photos, video, or supporting records
  • Best contact phone or email
Start a Media Request

Historical audience figures and methodology

Dated audience observations and definitions

Read the dates first

A dated record, not a newly verified total

A complete September 19 official-platform snapshot is not available. The account inventory below separates established identities from count observations. Earlier approved counts remain dated September 17–18; cached public profiles have their own dates or an explicit unknown date. Retrieval today does not make those numbers current today.

Combined followers/subscribers across official social-media accounts are not unique individuals or unique audience reach. A person can follow several accounts on the same platform and on different platforms.

Different scopes, different numbers

What each audience figure means

Primary-account Core 4~33.77M

Approximately 33.77 million followers/subscribers across one primary TikTok, Instagram, YouTube and Facebook account in retained September 18, 2026 records. These overlapping account audiences are not unique people or a live October total.

Primary-account method
Controlled-account Core 4~39.40M

Approximately 39.40 million followers/subscribers across documented creator-controlled TikTok, Instagram, YouTube and Facebook accounts in retained September 17–18, 2026 records. This includes five YouTube channels; the overlapping counts were not captured simultaneously and are not unique people or a live October total.

Minnesota comparison method
Broader first-party statement42M+

Josh-reported historical statement from August 30, 2026. It is not reconstructed from this account table and must not be quoted as a current October total.

Source and evidence class

These are three different dated scopes, not interchangeable measures. Platform audiences overlap, so none counts unique people. The September 17–18 account records were not captured at one moment; current all-platform, Core 4 and controlled-channel YouTube totals remain unresolved.

Dated platform evidence

More than 10.3 billion documented views tied to an approximately two-year content window

Platform records associated with content and analytics from through total more than 10.3 billion documented views across TikTok, Facebook, Instagram and YouTube. The total combines period analytics for Facebook, Instagram and YouTube with the current displayed views on public TikTok posts published during the same content window. It is a mixed-method content-window figure, not one homogeneous same-window analytics total or a count of unique viewers.

Platform-view evidence recorded September 28, 2026
PlatformMeasurementContent or analytics windowDocumented viewsSource type
FacebookPeriod viewsSep. 29, 2024–Sep. 27, 20265.179BAuthenticated Meta Business Suite analytics
InstagramPeriod viewsSep. 29, 2024–Sep. 27, 2026920MAuthenticated Meta Business Suite analytics
YouTubePeriod viewsSep. 29, 2024–Sep. 27, 20261.911BAuthenticated YouTube analytics export
TikTokCurrent displayed views on public posts published in the windowSep. 29, 2024–Sep. 27, 2026 post cohort~2.301BReconciled TikTok Studio public-post inventory

What the total means: Facebook, Instagram and YouTube are period analytics. TikTok is different: approximately 2.301 billion is the cumulative displayed view total observed September 28 for public posts published during the content window. TikTok Studio does not establish that every view on those posts occurred inside the same analytics window.

Platform definitions differ. Views are viewing events, not unique viewers, unique people, impressions, customers or conversions. One person can create several views and can encounter content on several platforms. Private exports and account details are retained in the private evidence package and are not published here.

Broader available-history context

Available records also document approximately 13.75 billion cumulative views across Josh's TikTok, Facebook, Instagram and YouTube content. That secondary figure combines different measurement periods—approximately 4.681 billion current displayed views across 1,130 Everyone-visible TikTok posts, 5.179 billion two-year Facebook views, 920 million two-year Instagram views and 2,967,992,167 lifetime YouTube views—so it is not a lifetime cross-platform total or a same-period total. Snapchat views are not included.

Account inventory

Josh’s official accounts and dated counts

Primary designations below apply to the four accounts already established by the approved primary-account method. The remaining listed profiles are not automatically assigned primary status. An official identity does not by itself verify a fresh follower count.

Account identity and dated observations — not a live audience counter
Platform / accountRoleLast documented countCount record dateEvidenceSeptember 19 count
TikTok
@joshliljJosh Liljenquist | Joshlilj
Primary~11.5MRounded · followers2026-09-18Retained first-party recordUnresolved
Instagram
@joshliljJosh Liljenquist | Joshlilj
Primary6,942,790Exact displayed integer · followers2026-09-18Retained first-party recordUnresolved
YouTube
@joshlilj2Josh Liljenquist | Joshlilj
Primary~4.4MRounded · subscribers2026-09-18Retained first-party recordUnresolved
Facebook
@joshlilj1Josh Liljenquist | Joshlilj
Primary10,926,381Exact displayed integer · followers2026-09-18Retained first-party recordUnresolved
Threads
@joshliljJosh Liljenquist
Listed profile; primary designation not assertedUnresolvedNo usable count · followersNot establishedOfficial identity referenceUnresolved
X
@joshlilj1Josh Liljenquist
Listed profile; primary designation not assertedUnresolvedNo usable count · followersNot establishedOfficial identity referenceUnresolved
LinkedIn
joshliljenquistJosh Liljenquist
Listed profile; primary designation not asserted544Exact displayed integer · followersNot establishedPlatform source (cached)Unresolved
Reddit
u/Joshlilj1Josh Liljenquist
Listed profile; primary designation not assertedUnresolvedNo usable count · followersNot establishedOfficial identity referenceUnresolved
Snapchat
joshlilj1Josh Liljenquist
Listed profile; primary designation not asserted~2.7MRounded · followers2026-09-13Platform source (cached)Unresolved

All records were reviewed September 19. Exact integers are exact only as displayed in the cited prior record. TikTok, YouTube and Snapchat displays are rounded. Snapchat’s source displays a September 13 update date; LinkedIn’s indexed 544-follower excerpt has no exact observation date. Neither is a live September 19 measurement.

Facebook counts followers, not page likes or friends. Reddit karma and subreddit membership are not profile followers. A missing count is unresolved, never zero.

Primary channel ≠ channel network

The creator-controlled YouTube inventory

The retained September 17 record contains five channels totaling approximately 10.03 million subscribers. The primary Joshlilj channel accounts for approximately 4.4 million of that snapshot. The larger network figure must not be presented as the primary channel’s subscriber count.

Primary channel

Josh Liljenquist | Joshlilj

@joshlilj2

~4.4M subscribers
Retained 2026-09-17 snapshot

Channel ID: UCigtcFawdenDMcbJHn733EQ

Owner-approved primary-account record and official website profile linkage. Current count unresolved.

Secondary channel

Dog Reacts

@pug

~5.15M subscribers
Retained 2026-09-17 snapshot

Channel ID: UCOs9JQ5-_V6GM5ZnjKnx5Tw

Control: retained owner-supplied account-switcher evidence. Stable ID: YouTube public metadata, checked October 21, 2026. Current subscriber count remains unresolved.

Secondary channel

Factual Channel

@jail

~345K subscribers
Retained 2026-09-17 snapshot

Channel ID: UC8oc086szmS9L49wyo_ofrg

Control: retained owner-supplied account-switcher evidence. Stable ID: YouTube public metadata, checked October 21, 2026. Current subscriber count remains unresolved.

Secondary channel

Skit Channel

@skit

~130K subscribers
Retained 2026-09-17 snapshot

Channel ID: UC0jaX9eafgDqzZVkZILQ9SQ

Control: retained owner-supplied account-switcher evidence. Stable ID: YouTube public metadata, checked October 21, 2026. Current subscriber count remains unresolved.

Secondary channel

Media Page

@Mediapage123

~1.64K subscribers
Retained 2026-09-17 snapshot

Channel ID: UCQ1hfnlUHsVhl2VomE3m1tA

Control: retained owner-supplied account-switcher evidence. Stable ID: YouTube public metadata, checked October 21, 2026. Current subscriber count remains unresolved.

The four secondary-channel control claims come from owner-supplied account-switcher evidence recorded in the approved YouTube dataset. They are first-party control evidence, not independent verification. Secondary names remain retained inventory labels. The four stable IDs were checked against YouTube’s own canonical channel URLs and channel metadata on October 21, 2026. That identity check does not refresh the September audience observations or independently verify account control.

Rounded-input arithmetic: 4,400,000 + 5,150,000 + 345,000 + 130,000 + 1,640 = 10,026,640, displayed as approximately 10.03M. These are not hidden exact subscriber counts. The September 19 network total is unresolved.

Counting rules

Why the totals differ

One primary account per platform

The retained Fairmont and alumni comparison method counts one verified primary account on each Core 4 platform: TikTok, Instagram, YouTube and Facebook. Secondary channels are excluded.

The September 18 inputs total 33,769,171: 11,500,000 + 6,942,790 + 4,400,000 + 10,926,381. Because two inputs are rounded, the result is approximately 33.77M.

Creator-controlled Core 4 portfolio

The Minnesota Creator Index uses qualifying creator-controlled accounts on the same four platforms. Its YouTube scope includes the channel network.

Using the retained September 17 network instead of the primary YouTube channel gives 39,395,811, approximately 39.40M, from the September 17–18 records. This is not a synchronized new snapshot.

All-platform audience is broader again

An all-platform count may include additional qualified official profiles, such as Snapchat and Threads. It must identify every included account and its observation date. Missing or conflicting observations prevent a complete new total here; the older 42M+ statement is not used to fill those gaps.

What is never added

Video views, likes, Facebook friends, group or subreddit members, LinkedIn connections, Reddit karma and engagement estimates are different metrics. They are not added to follower/subscriber totals. Rounded platform displays stay rounded; no audience number here measures unique people.

Verification limits

Other platforms checked

Threads, X, LinkedIn and Reddit remain in the established official-profile inventory. Their fresh counts are unresolved; the page does not imply that every listed account is equally active.

A Lemon8 profile with matching Josh content and website references was located, but ownership confirmation and the current count are held. Cached displays conflict. Clapper did not yield a sufficiently verified official identity. Neither is added to the official inventory or included in a total.

The canonical Person’s sameAs array has not been changed. This page links the source-backed Snapchat profile without treating that as authorization to alter the site-wide entity graph.

Source classes matter

The 42M+ claim and historical milestones

More than five million TikTok followers

Independent local reporting: the Fairmont Sentinel reported this dated TikTok milestone. It is not a current measurement.

Fairmont Sentinel source

More than ten million TikTok followers

Independent local reporting: FOX 9 reported this dated TikTok milestone while describing Josh as a Minnesota native and TikTok influencer. It is not a current account measurement or a cross-platform total.

FOX 9 source

42M+ combined platform followers

First-party disclosure: Josh’s website reported the broader aggregate. A complete contemporaneous account-by-account reconstruction is not available in this audit.

Original dated website disclosure

HuffPost Personal essay

Josh repeated the 42M+ statement in contributed first-person writing. Publication by HuffPost does not make it independent verification. The retained citation identifies Josh as the author; the publisher page could not be freshly retrieved in this review.

HuffPost Personal essay

Update method

Sources, updates and reusable data

This website is published by Josh Liljenquist. Official identity links, owner-supplied platform captures, cached platform pages and third-party analytics are different evidence classes. The downloadable record preserves that distinction, the count’s observation date, and the September 19 review date.

A future count refresh should record the official URL and display, a capture date, primary/secondary role and control evidence. It should resolve the channel set before calculating a complete total. Vendor figures are cross-checks, not substitutes for an exact platform display.

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