Public campaign evidence · Reporting cutoff August 28, 2026

Josh Liljenquist brand partnership performance report

This report documents Josh Liljenquist's publicly verifiable campaign work with brands, organizations, and community businesses. It separates paid work from sponsored, brand-supported, donated-goods, and community-business relationships instead of treating every organization as a paid sponsor.

13documented campaigns
52platform publications
≈114.5Mretained non-unique view aggregate
4distribution platforms
4detailed case studies

Performance record: the historical campaign snapshot retained a cohort aggregate of 114,501,077 non-unique cross-platform views through August 28, 2026. Available local records do not preserve exact publication-level observations for every linked post, so that aggregate cannot be independently reconstructed to single-view precision; the headline is therefore shown as approximately 114.5 million. Views are not unique people, reach, impressions, customers, sales, or conversions. August 28 is the reporting cutoff, not a claim that every counter was observed simultaneously; individual observation dates may differ or remain unknown.

Inclusion rule

What counts as a campaign

A record needs a documented public project, Josh's participation, an identified organization, public distribution evidence, a supportable relationship classification, and compatible performance evidence for any metric shown. Casual product appearances, pitches, private communications, and speculative partnerships are excluded.

Relationship evidence

How the 13 campaigns are classified

Campaigns by documented relationship type
  • Brand-supported community project5
  • Brand partner campaign2
  • Donated goods or services2
  • Sponsored brand campaign2
  • Community business participation1
  • Paid brand partnership1
Platform publications in the cohort
  • Facebook13
  • Instagram13
  • TikTok13
  • YouTube13

Each bar prints its value. Platform counts measure linked publications, not unique audiences. Campaigns by publication year: 2023: 1 · 2024: 3 · 2025: 4 · 2026: 5.

Campaign performance overview

Thirteen records, each linked to its public evidence

The cards use the campaign totals already published in the retained record. Two campaigns preserve exact totals and per-platform counts; the other eleven preserve their rounded public display totals. The report does not invent exact values from rounded labels.

Goods-supported community campaign

Stand+ Shoes

Everyday support, one pair at a time

930.9Kverified non-unique viewsPublished rounded total

A community campaign sharing practical shoe support supplied with Stand+ Shoes.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Sponsored brand campaign

Minky Couture

Comfort for a family facing housing instability

38,078,576verified non-unique viewsExact retained total

A sponsored campaign connecting a family's immediate housing needs with practical support and a child-led decision to help someone else.

Campaign date
Josh's documented role
Creator and storyteller in a documented sponsored campaign
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Read the detailed case study

Organization-supported community project

Minnesota Vikings

A game-day experience made possible

5.8Mverified non-unique viewsPublished rounded total

The Minnesota Vikings provided tickets and the experience for a documented game-day activation.

Campaign date
Josh's documented role
Documented group-project participant
Distribution
4 platform publications
Documented place
U.S. Bank Stadium, Minneapolis, Minnesota

Verify: Campaign owner · Organization website

Brand-supported community campaign

Underdog

Turning tickets into a shared experience

5.9Mverified non-unique viewsPublished rounded total

A community project built around an experience supported by Underdog.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Brand-supported community campaign

CC Military

Warm jackets, delivered with dignity

15.4Mverified non-unique viewsPublished rounded total

A community jacket-distribution project supported by CC Military.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Brand-supported community campaign

Ticketmaster

Access that made an experience possible

1.5Mverified non-unique viewsPublished rounded total

A community-support campaign crediting Ticketmaster for helping make a memorable experience possible.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Brand-supported community campaign

Sezzle

A courtside surprise for a young fan

4.9Mverified non-unique viewsPublished rounded total

Sezzle supported a documented community project that created a special Timberwolves game-day experience for a young fan.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Paid brand partnership

Uber

Mobility connected to community care

7.6Mverified non-unique viewsPublished rounded total

A disclosed paid collaboration with Uber documented through Josh Liljenquist's community-support storytelling.

Campaign date
Josh's documented role
Creator and storyteller in a disclosed paid collaboration
Distribution
4 platform publications

Verify: Campaign owner · Partner-side source context · Organization website

Read the detailed case study

Community business story

Haven Asian Eatery

A local food story with community purpose

8.7Mverified non-unique viewsPublished rounded total

A community-business story featuring Haven Asian Eatery and moments of food and practical support.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Brand-supported community campaign

Smart Cup

Practical support, shared directly

17.2Mverified non-unique viewsPublished rounded total

A community-support campaign showing food and practical help shared directly with people who needed it.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Performance interpretation

What the snapshot can and cannot show

  • The retained historical aggregate covers the 13-campaign, 52-publication cohort, but the accessible components cannot reconstruct it to single-view precision.
  • One person may create views on several posts or platforms, so summed views are non-unique.
  • The highest exact retained campaign total is Minky Couture at 38,078,576 views.
  • A campaign median is not published because eleven campaign totals are retained only at rounded display precision.
  • No sales, conversion, customer, advertising-value, or attributable-return claim is made.

Selected deeper records

Read the campaign context

Methodology and limitations

How to read the numbers

Counts are frozen historical observations. They may have increased after the listed snapshot. A platform publication is one linked post on TikTok, YouTube, Instagram, or Facebook; reposts are not counted as new campaigns. Campaign totals combine only views. Followers, subscribers, likes, donations, sales, and impressions are not added to them.

Campaign relationship labels describe the narrowest public record available. They do not publish private rates, contracts, briefs, contacts, payment amounts, or conversion data. An organization appearing here is not automatically a current sponsor, employer, funder, or affiliate.

View the machine-readable campaign dataset, browse all public datasets, or return to Brands & Partnerships. Journalists can also use the media kit and Josh's biography for separate identity and career context.