Josh / Joshlilj
Financial support
Josh Liljenquist provided financial support as part of the surprise. The final campaign video is published on his official YouTube channel.
P.F. Chang's × Joshlilj
Josh Liljenquist and P.F. Chang's community campaigns
In July and August 2026, Josh Liljenquist and P.F. Chang's published two distinct partner campaigns centered on community food support: the July 20 Good Fortune story involving Shay and the August 26 campaign involving Mindy.
Meet Shay
A food stand and an aspiration.
Shay was working from her food stand with a larger goal in mind: owning a food truck. Her story became the focus of this Good Fortune campaign.
The original video captures the campaign moment and her work at the stand.
How the collaboration came together
Good Fortune, grounded in one story.
P.F. Chang's partnered with Josh Liljenquist for a Good Fortune campaign built around Shay's food-business goal. The published video places the campaign inside her existing work at the stand rather than presenting a general brand message without context.
This page documents the two dated 2026 partner campaigns and does not imply an ongoing relationship beyond those records.
The primary record
Watch the Shay campaign video
The July 20, 2026 upload is the verified final video used for this case study. It is distinct from the other P.F. Chang's campaign records in the library.
Documented support
Who contributed what
The campaign record identifies separate financial and in-kind support. Josh's exact financial amount is not stated here, and the available record does not establish a later business result.
P.F. Chang's
$1,000 worth of food
P.F. Chang's contributed $1,000 worth of food for Shay's family through the Good Fortune campaign. This was food support, not a cash contribution.
Second dated campaign
August 26, 2026: community food support with Mindy
A separate P.F. Chang's partner campaign was published on August 26, 2026. Josh's native publication identifies Mindy and uses #PFChangsPartner language. The retained campaign record reports 664.9K rounded non-unique views across four linked platform publications at the August 28, 2026 snapshot.
YouTube · TikTok · Instagram · Facebook
This second record does not disclose compensation terms or establish a continuing relationship beyond the two dated campaigns. Jim Mazany's statement below describes the July 20 campaign and remains labeled as a partner/company-side source.
P.F. Chang's perspective
A partner's account of the campaign.
In a July 20 LinkedIn post, Jim Mazany described the Good Fortune campaign's partnership with Josh Liljenquist, the surprise for Shay, and P.F. Chang's role in lifting someone up. This is a partner and company perspective, not independent journalism.
What happened afterward
What is publicly documented afterward
The campaign documents the surprise, Josh's financial support, and P.F. Chang's $1,000 food contribution. The sources reviewed for this page do not document whether Shay later opened a food truck or reached another business milestone.
About the record
About this campaign
This page is based on the original campaign video and Jim Mazany's contemporaneous P.F. Chang's post. Company statements are identified as partner perspectives, and later outcomes are included only when publicly documented.