{
  "schemaVersion": "josh-brand-campaigns-v1",
  "title": "Josh Liljenquist documented brand and organization campaigns",
  "description": "Public campaign records documenting Josh Liljenquist's work with brands, organizations, and community businesses, with relationship types and frozen performance evidence.",
  "canonicalReport": "https://joshliljenquist.com/partnerships/performance-report/",
  "publisher": "Joshlilj LLC",
  "creatorId": "https://joshliljenquist.com/#person",
  "campaignDateRange": "2023-12-15/2026-08-26",
  "performanceSnapshot": {
    "reportingCutoff": "2026-08-28",
    "retainedHistoricalAggregateViews": 114501077,
    "displayValue": "≈114.5M",
    "campaignsCovered": 13,
    "platformPublicationsCovered": 52,
    "method": "Retained historical aggregate from the established public campaign snapshot. The available local records do not retain exact publication-level observations for every linked post, so the aggregate cannot be independently reconstructed to single-view precision. The same viewer may be counted on more than one platform or publication.",
    "precisionNote": "The historical aggregate was recorded as 114,501,077. Two campaign pages retain exact campaign and per-platform totals; the other eleven campaign totals are published at rounded display precision. The report therefore displays the cohort headline as approximately 114.5 million and does not calculate a campaign median.",
    "dateNote": "August 28, 2026 is the reporting cutoff. Individual publication observation dates may differ or remain unknown; the cutoff does not mean every counter was observed simultaneously."
  },
  "campaigns": [
    {
      "id": "BRAND-2023-SMART-CUP-01",
      "brandName": "Smart Cup",
      "organizationType": "Brand",
      "relationshipType": "brand-supported-community-project",
      "relationshipLabel": "Brand-supported community campaign",
      "campaignTitle": "Practical support, shared directly",
      "campaignDate": "2023-12-15",
      "campaignDatePrecision": "day",
      "joshRole": "Documented campaign participant and storyteller",
      "storyContext": "A community-support campaign showing food and practical help shared directly with people who needed it.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7312861784283548971", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=I61Qve6jyUw", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/C04XXLtLlDL/", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/1005467083856398/", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "17.2M",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts and approved first-party campaign record",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/#campaign-brand-2023-smart-cup-01", "https://energybysmartcups.com/"],
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "Brand support is documented; compensation terms are not published."
    },
    {
      "id": "BRAND-2024-HAVEN-ASIAN-EATERY-01",
      "brandName": "Haven Asian Eatery",
      "organizationType": "Community business",
      "relationshipType": "community-business-participation",
      "relationshipLabel": "Community business story",
      "campaignTitle": "A local food story with community purpose",
      "campaignDate": "2024-01-01",
      "campaignDatePrecision": "day",
      "joshRole": "Documented campaign participant and storyteller",
      "storyContext": "A community-business story featuring Haven Asian Eatery and moments of food and practical support.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7319160129134365995", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=RRHM8F48CB8", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/C1kEeEDLuts/", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/685186103731877/", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "8.7M",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts and approved first-party campaign record",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/#campaign-brand-2024-haven-asian-eatery-01", "https://havenasianeatery.com/"],
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "Participation is documented; no paid sponsorship is claimed."
    },
    {
      "id": "BRAND-2024-UBER-01",
      "brandName": "Uber",
      "organizationType": "Brand",
      "relationshipType": "paid-brand-partnership",
      "relationshipLabel": "Paid brand partnership",
      "campaignTitle": "Mobility connected to community care",
      "campaignDate": "2024-07-25",
      "campaignDatePrecision": "day",
      "joshRole": "Creator and storyteller in a disclosed paid collaboration",
      "storyContext": "A disclosed paid collaboration with Uber documented through Josh Liljenquist's community-support storytelling.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7395571142485953834", "publishedDate": "2024-07-25", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=_ODjqvoL-wQ", "publishedDate": "2024-07-25", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/C92RtOZO07a/", "publishedDate": "2024-07-25", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/416176947461729/", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "7.6M",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts and approved first-party campaign record",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/uber/", "https://joshliljenquist.com/media/photos/josh-liljenquist-uber-community-support/", "https://www.uber.com/"],
      "caseStudyUrl": "https://joshliljenquist.com/partnerships/uber/",
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "The public record supports paid-collaboration status but does not disclose compensation terms."
    },
    {
      "id": "BRAND-2024-SEZZLE-01",
      "brandName": "Sezzle",
      "organizationType": "Brand",
      "relationshipType": "brand-supported-community-project",
      "relationshipLabel": "Brand-supported community campaign",
      "campaignTitle": "A courtside surprise for a young fan",
      "campaignDate": "2024-12-02",
      "campaignDatePrecision": "day",
      "joshRole": "Documented campaign participant and storyteller",
      "storyContext": "Sezzle supported a documented community project that created a special Timberwolves game-day experience for a young fan.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7443831444255870238", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=l6xWc9RxgjQ", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/DDFJoYNOOfj/", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/3117674635058133/", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "4.9M",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts and approved first-party campaign record",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/#campaign-brand-2024-sezzle-01", "https://www.sezzle.com/"],
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "Brand support is documented; compensation terms are not published."
    },
    {
      "id": "BRAND-2025-TICKETMASTER-01",
      "brandName": "Ticketmaster",
      "organizationType": "Brand",
      "relationshipType": "brand-supported-community-project",
      "relationshipLabel": "Brand-supported community campaign",
      "campaignTitle": "Access that made an experience possible",
      "campaignDate": "2025-05-06",
      "campaignDatePrecision": "day",
      "joshRole": "Documented campaign participant and storyteller",
      "storyContext": "A community-support campaign crediting Ticketmaster for helping make a memorable experience possible.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7500984159813258539", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=09b5bQeC92w", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/DJRumWENoYJ/", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/654787107367664/", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "1.5M",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts and approved first-party campaign record",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/#campaign-brand-2025-ticketmaster-01", "https://www.ticketmaster.com/"],
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "Brand support is documented; compensation terms are not published."
    },
    {
      "id": "BRAND-2025-CC-MILITARY-01",
      "brandName": "CC Military",
      "organizationType": "Community business",
      "relationshipType": "brand-supported-community-project",
      "relationshipLabel": "Brand-supported community campaign",
      "campaignTitle": "Warm jackets, delivered with dignity",
      "campaignDate": "2025-10-04",
      "campaignDatePrecision": "day",
      "joshRole": "Documented campaign participant and storyteller",
      "storyContext": "A community jacket-distribution project supported by CC Military.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7557385237492256055", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=ntjJVczG_50", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/DPZFoV1jbcX/", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/793594833841487/", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "15.4M",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts and approved first-party campaign record",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/#campaign-brand-2025-cc-military-01", "https://www.ccmilitary.com/"],
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "Support of the jacket-distribution project is documented; compensation terms are not published."
    },
    {
      "id": "BRAND-2025-VIKINGS-GROUP-01",
      "brandName": "Minnesota Vikings",
      "organizationType": "Professional sports organization",
      "relationshipType": "donated-goods-or-services",
      "relationshipLabel": "Organization-supported community project",
      "campaignTitle": "A game-day experience made possible",
      "campaignDate": "2025-11-11",
      "campaignDatePrecision": "day",
      "projectLocation": "U.S. Bank Stadium, Minneapolis, Minnesota",
      "joshRole": "Documented group-project participant",
      "storyContext": "The Minnesota Vikings provided tickets and the experience for a documented game-day activation.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@itssozer/video/7571696291927837972", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=2igDPa_Dy1I", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/DQ79xbAkTVT/", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/1108639791341666", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "5.8M",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts and approved first-party campaign record",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/#campaign-brand-2025-vikings-group-01", "https://www.vikings.com/"],
      "assetStatus": "approved existing site assets",
      "verificationStatus": "verified public record",
      "notes": "The record supports provided tickets and experience, not a paid sponsorship or continuing affiliation."
    },
    {
      "id": "BRAND-2025-UNDERDOG-01",
      "brandName": "Underdog",
      "organizationType": "Brand",
      "relationshipType": "brand-supported-community-project",
      "relationshipLabel": "Brand-supported community campaign",
      "campaignTitle": "Turning tickets into a shared experience",
      "campaignDate": "2025-10-20",
      "campaignDatePrecision": "day",
      "joshRole": "Documented campaign participant and storyteller",
      "storyContext": "A community project built around an experience supported by Underdog.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7563398522951699726", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=khiLgWvkvew", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/DQC0Dk5D2U_", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/2685744318439814/", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "5.9M",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts and approved first-party campaign record",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/#campaign-brand-2025-underdog-01", "https://www.underdogsports.com/"],
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "Brand support is documented; compensation terms are not published."
    },
    {
      "id": "BRAND-2026-MINKY-COUTURE-01",
      "brandName": "Minky Couture",
      "organizationType": "Brand",
      "relationshipType": "sponsored-brand-campaign",
      "relationshipLabel": "Sponsored brand campaign",
      "campaignTitle": "Comfort for a family facing housing instability",
      "campaignDate": "2026-03-06",
      "campaignDatePrecision": "day",
      "joshRole": "Creator and storyteller in a documented sponsored campaign",
      "storyContext": "A sponsored campaign connecting a family's immediate housing needs with practical support and a child-led decision to help someone else.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7614245904022785294", "views": 3500000, "snapshotDate": "2026-08-28", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=sWNjJ83upJI", "views": 26278576, "snapshotDate": "2026-08-28", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/DVjozdckl29/", "views": 7000000, "snapshotDate": "2026-08-28", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/1705286727508878/", "views": 1300000, "snapshotDate": "2026-08-28", "metricType": "views"}
      ],
      "verifiedViews": 38078576,
      "verifiedViewsDisplay": "38,078,576",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "exact retained campaign total",
      "sourceType": "platform-native posts and approved first-party case study",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/minky-couture/", "https://www.softminkyblankets.com/"],
      "caseStudyUrl": "https://joshliljenquist.com/partnerships/minky-couture/",
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "Sponsored status is documented; private compensation terms are not published."
    },
    {
      "id": "BRAND-2026-STAND-SHOES-01",
      "brandName": "Stand+ Shoes",
      "organizationType": "Brand",
      "relationshipType": "donated-goods-or-services",
      "relationshipLabel": "Goods-supported community campaign",
      "campaignTitle": "Everyday support, one pair at a time",
      "campaignDate": "2026-05-26",
      "campaignDatePrecision": "day",
      "joshRole": "Documented campaign participant and storyteller",
      "storyContext": "A community campaign sharing practical shoe support supplied with Stand+ Shoes.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7637628476140424462", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=kUxmJ9h7y9A", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/DYF4uHozLfB/", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/watch/?v=1289317989990972", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "930.9K",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts and approved first-party campaign record",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/#campaign-brand-2026-stand-shoes-01", "https://www.standshoes.com/"],
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "The record supports shoe distribution; it does not establish a paid sponsorship."
    },
    {
      "id": "BRAND-2026-PF-CHANGS-01",
      "brandName": "P.F. Chang's",
      "organizationType": "Brand",
      "relationshipType": "brand-partner-campaign",
      "relationshipLabel": "Brand partner campaign",
      "campaignTitle": "Community food support",
      "campaignDate": "2026-08-26",
      "campaignDatePrecision": "day",
      "joshRole": "Creator and storyteller in a documented partner campaign",
      "storyContext": "A documented P.F. Chang's partner campaign centered on community food support.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7678355448659053837", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=lBTqbehck0w", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/DcgerH6TZQe/", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/1140154792009417/", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "664.9K",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts, approved first-party campaign record, and partner-side statement",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/#campaign-brand-2026-pf-changs-01", "https://joshliljenquist.com/impact/in-their-own-words/#pf-changs-jim-mazany", "https://www.pfchangs.com/"],
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "Partner-campaign status is documented; the record does not publish compensation terms."
    },
    {
      "id": "BRAND-2026-PF-CHANGS-02",
      "brandName": "P.F. Chang's",
      "organizationType": "Brand",
      "relationshipType": "brand-partner-campaign",
      "relationshipLabel": "Brand partner campaign",
      "campaignTitle": "A second community meal campaign",
      "campaignDate": "2026-07-20",
      "campaignDatePrecision": "day",
      "joshRole": "Creator and storyteller in a documented partner campaign",
      "storyContext": "A distinct P.F. Chang's partner campaign centered on community meal support.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7664662435034303758", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=62npe5Sltes", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/DbBcfy_TWcT/", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/watch/?v=1508969170916655", "metricType": "views"}
      ],
      "verifiedViewsDisplay": "1.8M",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "rounded public campaign total",
      "sourceType": "platform-native posts, approved first-party case study, and partner-side statement",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/pf-changs/", "https://joshliljenquist.com/impact/in-their-own-words/#pf-changs-jim-mazany", "https://www.pfchangs.com/"],
      "caseStudyUrl": "https://joshliljenquist.com/partnerships/pf-changs/",
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "The canonical case study identifies July 20, 2026 as the verified upload date. An older hub record carried June 20; this dataset follows the more specific canonical owner. The case study documents P.F. Chang's food support and separate Josh support without inferring undisclosed compensation."
    },
    {
      "id": "BRAND-2026-DIG-INN-01",
      "brandName": "Dig Inn",
      "organizationType": "Brand",
      "relationshipType": "sponsored-brand-campaign",
      "relationshipLabel": "Sponsored brand campaign",
      "campaignTitle": "Food access, made practical",
      "campaignDate": "2026-06-09",
      "campaignDatePrecision": "day",
      "joshRole": "Creator and storyteller in a documented sponsored campaign",
      "storyContext": "A sponsored campaign connecting a conversation about food insecurity with sustained meal support from Dig Inn.",
      "platforms": ["TikTok", "YouTube", "Instagram", "Facebook"],
      "publications": [
        {"platform": "TikTok", "url": "https://www.tiktok.com/@joshlilj/video/7649475976912473357", "views": 2700000, "snapshotDate": "2026-08-28", "metricType": "views"},
        {"platform": "YouTube", "url": "https://www.youtube.com/watch?v=Ak2OVDEzdDY", "views": 913223, "snapshotDate": "2026-08-28", "metricType": "views"},
        {"platform": "Instagram", "url": "https://www.instagram.com/reel/DZYGHzNvonJ/", "views": 1300000, "snapshotDate": "2026-08-28", "metricType": "views"},
        {"platform": "Facebook", "url": "https://www.facebook.com/reel/27164320816594618/", "views": 1200000, "snapshotDate": "2026-08-28", "metricType": "views"}
      ],
      "verifiedViews": 6113223,
      "verifiedViewsDisplay": "6,113,223",
      "performanceSnapshotDate": "2026-08-28",
      "performancePrecision": "exact retained campaign total",
      "sourceType": "platform-native posts and approved first-party case study",
      "sourceUrls": ["https://joshliljenquist.com/partnerships/dig-inn/", "https://www.diginn.com/"],
      "caseStudyUrl": "https://joshliljenquist.com/partnerships/dig-inn/",
      "assetStatus": "approved existing site asset",
      "verificationStatus": "verified public record",
      "notes": "Sponsored status is documented; private compensation terms are not published."
    }
  ]
}