Brands & Partnerships

Real stories.
Documented brand work.

Josh Liljenquist works with brands when the role fits the story, the human reason to care is clear, and the results can be measured honestly.

Josh Liljenquist hugs a woman behind a table of baked goods at an outdoor fundraiser.
P.F. Chang’s · Community support
Josh Liljenquist stands with five guests, including a seated guest using a wheelchair, in stadium seating at U.S. Bank Stadium.
Minnesota Vikings · A shared experience
Documented campaigns
13
Cross-platform views
≈114.5M
Platform uploads
52
Distribution platforms
4

Historical cross-platform snapshot through August 28, 2026. Views are non-unique, not unique reach; retained totals do not reconstruct to single-view precision from available local components.

View the Campaign Performance Report

Selected brand work

Organizations in the documented work

Relationship types vary: paid and brand-supported campaigns, donated support, and organization-supported experiences. Logos document historical involvement—not current endorsement or ongoing client status.

Community partnerships

Practical support, made possible together.

Pure Green

Pure Green — Making Healthy Food Accessible Through Community Partnership

Project:

Brand-supported community partnership

In November 2024, Josh Liljenquist (Joshlilj) collaborated with Pure Green on a food-sharing project for people in need. According to Josh’s firsthand account, founder Ross Franklin covered the ingredient costs and Josh was not charged for the food. Josh filmed and shared the encounter, documenting a business and creator offering practical support.

The project also included additional juices described in Ross’s published account. A separate November 2 participant account from Pure Green founder Ross Franklin reflects on the collaboration and the community encounter behind it. This in-kind collaboration is documented separately from the historical campaign and view totals above.

From the brand side

What P.F. Chang’s said afterward.

In his July 20, 2026 LinkedIn post, Jim Mazany, identified there as P.F. Chang’s CEO, highlighted the surprise for Shay as a favorite moment of the Good Fortune campaign.

Read Jim Mazany’s statement

Campaign library

Documented brand work.

View figures are non-unique cross-platform snapshots as of August 28, 2026. Campaign dates are shown separately.

P.F. Chang's

A second community meal campaign

Campaign:

Brand partner campaign

1.8M verified views · non-unique

View campaign

Stand+ Shoes

Everyday support, one pair at a time

Campaign:

Goods-supported community campaign

930.9K verified views · non-unique

View campaign

Underdog

Turning tickets into a shared experience

Campaign:

Brand-supported community campaign

5.9M verified views · non-unique

View campaign

CC Military

Warm jackets, delivered with dignity

Campaign:

Brand-supported community campaign

15.4M verified views · non-unique

View campaign

Minky Couture

Comfort for a family facing housing instability

Campaign:

Sponsored brand campaign

38,078,576 verified views · non-unique

View campaign

Dig Inn

Food access, made practical

Campaign:

Sponsored brand campaign

6,113,223 verified views · non-unique

View campaign

Uber

Mobility connected to community care

Campaign:

Paid brand partnership

7.6M verified views · non-unique

View campaign

Haven Asian Eatery

A local food story with community purpose

Campaign:

Community business story

8.7M verified views · non-unique

View campaign

Smart Cup

Practical support, shared directly

Campaign:

Brand-supported community campaign

17.2M verified views · non-unique

View campaign

Why work with Josh

Three principles for the work

01

Human context

Start with a real need, experience, or human moment worth documenting.

02

Platform-native editing

Adapt the core story appropriately for platforms such as TikTok, YouTube, Instagram, and Facebook.

03

Verified performance

Report publication links and dated performance snapshots with transparent scope.

Campaign formats

Built to serve the story, not a formula.

Published perspective

A creator’s framework for evaluating brand work.

Josh’s contributed article for The Stable discusses questions creators can consider before accepting a partnership. It is first-person professional commentary; publication does not mean The Stable independently audited the practices described here.

Start with the brief

Bring the objective.
Build the human reason to care.

Share the audience, offer, timing, permissions, and definition of success. Josh’s representation can assess fit and next steps.

Representation and Minnesota inquiries

LAA Sports & Entertainment represents Josh Liljenquist in professional matters. Zach Warren is the listed representation contact. Use the professional inquiry route or view the agency’s roster.

Organizations and their documented roles

Direct answer

What roles have organizations had in Josh Liljenquist's public work?

Documented roles include paid brand campaigns, representation, fundraising and platform activity, donated goods or professional services, and community projects. A neutral cross-category sample is Dig Inn for sponsored campaigns, LAA Sports & Entertainment for representation, GoFundMe as a fundraising platform, Araizza Construction for donated professional services, and The Missing Peace Collective as a supported nonprofit. The rule selects the first organization alphabetically within those five distinct relationship types, not by prestige.

Units stay separate

Organizations are not campaigns or Impact stories

This directory has one canonical record per organization. The Brand Partnership Performance Report indexes campaigns, while Impact indexes public stories and projects. One organization can therefore connect to several project records without becoming several organizations.

Methodology

How relationships are classified

An organization qualifies only when the public record identifies it, documents a relationship to Josh's work, supports a narrow relationship type, bounds the project or period, and supplies a source trail. A news outlet is excluded when its only role is reporting. Several social publications of one campaign remain distribution records, not separate organizations.

Commercial labels are preserved from the campaign dataset. Representation comes from the agency's official roster and the site's public contact record. Fundraising, recognition, donated services, and nonprofit support retain their own terminology. The original source remains the authority for the underlying claim; this page is a compiled reference.

Minnesota community collaboration inquiries
Geographic focus
Minnesota communities
Useful for
Businesses · downtowns · destinations · events
Working style
Conversation-led and place-aware
Inquiry route
Existing professional representation

Three proposed formats

Start with the community's real objective.

The format follows the place, the people, and the desired outcome. Scope, disclosures, participant permissions, usage rights, deliverables, and measurement are agreed before production.

01

Local-business spotlights

A visit built around the owner, team, customers, craft, and role the business plays in its community.

Format, fit & disclosures
Could include
Short-form story, owner conversation, product or service experience, and an agreed call to action.
Best fit
Independent businesses, downtown districts, business associations, and chamber-led campaigns.
Guardrail
Paid, hosted, donated, and editorial relationships are labeled according to the facts.

02

Community events

On-location storytelling, stage conversation, attendee interaction, or a documented community experience.

Format, fit & disclosures
Could include
Pre-event context, live or recorded participation, interviews, recap content, and follow-through.
Best fit
Festivals, fundraisers, civic programs, business events, and community celebrations.
Guardrail
Attendance, hosting, sponsorship, and organizer roles are never treated as interchangeable.

03

Minnesota destination experiences

A place-led visit that introduces the people, businesses, traditions, and practical reasons to spend time in a Minnesota community.

Format, fit & disclosures
Could include
A compact itinerary, multiple local stops, resident or expert voices, and destination-ready short-form assets.
Best fit
Tourism programs, convention and visitor bureaus, downtown groups, and public-facing attractions.
Guardrail
Access, compensation, hosting, and content-use rights are disclosed and documented.

Verified examples

Existing work that shows the fit.

These are documented examples of community-facing work. Their relationship types differ, so none is relabeled as a tourism partnership or chamber collaboration.

A CCX News presenter introducing a report about Josh Liljenquist's Brooklyn Park business visits

Reported local-news feature · CCX News · 2024

Brooklyn Park business visits

CCX News reported on Josh visiting community businesses. It is a relevant precedent for a local-business route, not evidence of a chamber contract.

Review the broadcast record
Josh Liljenquist inside Lotus during a CBS News Minnesota report

Reported news feature · CBS News Minnesota · 2023

Lotus Minneapolis

A creator-led restaurant visit and community response became a documented Minnesota television story.

Review the broadcast record
Poster from Josh Liljenquist's Twin Cities Blind Sailing field story

Minnesota field story

Twin Cities Blind Sailing

An on-location conversation centered the organization, accessible sailing, and the experience itself.

Review the documented story
Josh Liljenquist with guests during a Minnesota Vikings community experience

Organization-supported community experience

Minnesota Vikings group experience

A documented organization-supported experience, with the historical role and performance evidence kept separate from any current relationship.

Review the case study

Documented results

Measure what the collaboration was meant to do.

This section can grow as completed collaborations produce permission-cleared evidence. It will not turn private dashboards, gross sales, estimated value, or anecdotal response into public claims without the right source and approval.

Define the result first

Examples include qualified visits, event attendance, attributable sales, inquiries, content completion, or a documented community outcome.

Keep unlike measures separate

Views are not unique reach. Gross sales are not profit. Tracked referrals are not all purchases. Hosted value is not cash raised.

Publish with permission

Commercial figures, participant statements, screenshots, and private information remain private until the source owner approves publication.

Current case-study queue: a permission-gated local-business case study remains private until source reconciliation and seller approval are complete. No seller-specific commercial result from that work is published here.

A practical working process

Clear scope before cameras roll.

A strong collaboration should make the organizer's goal, the participant experience, and the public disclosure understandable.

  1. BriefCommunity, objective, audience, timing, budget, access, and definition of success.
  2. Fit and safeguardsParticipant dignity, consent, disclosures, fact boundaries, location needs, and brand or organizer roles.
  3. Production planStory angle, schedule, deliverables, approvals, usage rights, accessibility, and contingency needs.
  4. Publish and documentAgreed distribution, source-aware reporting, results window, and follow-up where useful.

Community collaboration inquiry

Send the shortest useful brief.

Include the community or business, proposed dates, location, desired format, participant or organizer contacts, distribution plan, budget, usage rights, and the outcome you want to measure.

Campaign records and historical performance

Josh Liljenquist and the Minnesota Vikings
RelationshipOrganization-supported community project
PublishedNovember 11, 2025
Distribution4 platform publications
Performance snapshot5.8M rounded retained non-unique views

The project

A game-day experience made possible

The Minnesota Vikings provided tickets and the documented game-day experience at U.S. Bank Stadium for a participant using a wheelchair. The project arranged field access and opportunities to meet Vikings players. The participant remains unnamed on this page.

The retained view figure is a rounded, non-unique cross-platform total at the August 28, 2026 reporting cutoff. It is not unique people, reach, sales, donations, impressions, or conversions.

Documented roles

What each party did

Josh Liljenquist

Josh participated in the group project and public storytelling alongside other documented creators and participants.

Minnesota Vikings

The organization provided tickets and access for the bounded game-day experience. The evidence does not establish a paid sponsorship.

Distribution

One project, 4 linked publications

Evidence limits

What the public record does not establish

  • No paid partnership, sponsorship, endorsement, ambassador role, or continuing affiliation is claimed.
  • The capture dates of individual photographs remain unresolved; November 11 is the documented first-publication/project date.
  • The 5.8M total is rounded and cannot be divided into exact historical platform totals from the retained record.
Josh Liljenquist and Ticketmaster
RelationshipBrand-supported community campaign
PublishedMay 6, 2025
Distribution4 platform publications
Performance snapshot1.5M rounded retained non-unique views

The project

Access for a Miami Grand Prix experience

Josh's native campaign posts credit Ticketmaster for helping make a dream experience possible and identify the Miami Grand Prix. Approved photography shows Josh walking with an unnamed older adult attendee near the event entrance. A separate photo record documents Josh and Marshall Glaze as invited guests at a Ticketmaster suite event on May 1.

The retained view figure is a rounded, non-unique cross-platform total at the August 28, 2026 reporting cutoff. It is not unique people, reach, sales, donations, impressions, or conversions.

Documented roles

What each party did

Josh Liljenquist

Josh appears with the attendee, publishes the campaign across four channels, and frames the experience as a community-support story.

Ticketmaster

Ticketmaster is credited with support and access connected to the experience. The public record does not disclose compensation or the value of access.

Distribution

One project, 4 linked publications

Evidence limits

What the public record does not establish

  • The public record does not disclose a sponsorship fee, ticket or suite value, contract, private brief, or financial terms.
  • No sales, conversion, customer, or attributable-return claim is made.
  • The dated record does not establish an ongoing Ticketmaster relationship.
Josh Liljenquist and Sezzle
RelationshipBrand-supported community campaign
PublishedDecember 2, 2024
Distribution4 platform publications
Performance snapshot4.9M rounded retained non-unique views

The project

A courtside surprise for a young fan

Sezzle supported a documented Timberwolves game-day experience for a young fan. The public campaign and approved photography show the courtside setting and an interaction with Jordan McLaughlin; the child remains unnamed here.

The retained view figure is a rounded, non-unique cross-platform total at the August 28, 2026 reporting cutoff. It is not unique people, reach, sales, donations, impressions, or conversions.

Documented roles

What each party did

Josh Liljenquist

Josh participates in and publishes the community story across four channels.

Sezzle

Sezzle is credited with supporting the bounded game-day experience. The public evidence does not establish paid status or disclose financial terms.

Distribution

One project, 4 linked publications

Evidence limits

What the public record does not establish

  • The record does not establish a paid partnership, ongoing sponsorship, or endorsement.
  • The value of tickets, access, or other support is not published.
  • The rounded performance figure is not a count of unique people or an outcome measure.
Josh Liljenquist brand partnership performance report
13documented campaigns
52platform publications
≈114.5Mretained non-unique view aggregate
4distribution platforms
7detailed case studies

Inclusion rule

What counts as a campaign

A record needs a documented public project, Josh's participation, an identified organization, public distribution evidence, a supportable relationship classification, and compatible performance evidence for any metric shown. Casual product appearances, pitches, private communications, and speculative partnerships are excluded.

Relationship evidence

How the 13 campaigns are classified

Campaigns by documented relationship type
  • Brand-supported community project5
  • Brand partner campaign2
  • Donated goods or services2
  • Sponsored brand campaign2
  • Community business participation1
  • Paid brand partnership1
Platform publications in the cohort
  • Facebook13
  • Instagram13
  • TikTok13
  • YouTube13

Each bar prints its value. Platform counts measure linked publications, not unique audiences. Campaigns by publication year: 2023: 1 · 2024: 3 · 2025: 4 · 2026: 5.

Campaign performance overview

Thirteen records, each linked to its public evidence

The cards use the campaign totals already published in the retained record. Two campaigns preserve exact totals and per-platform counts; the other eleven preserve their rounded public display totals. The report does not invent exact values from rounded labels.

Goods-supported community campaign

Stand+ Shoes

Everyday support, one pair at a time

930.9Kverified non-unique viewsPublished rounded total

A community campaign sharing practical shoe support supplied with Stand+ Shoes.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Sponsored brand campaign

Minky Couture

Comfort for a family facing housing instability

38,078,576verified non-unique viewsExact retained total

A sponsored campaign connecting a family's immediate housing needs with practical support and a child-led decision to help someone else.

Campaign date
Josh's documented role
Creator and storyteller in a documented sponsored campaign
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Read the detailed case study

Organization-supported community project

Minnesota Vikings

A game-day experience made possible

5.8Mverified non-unique viewsPublished rounded total

The Minnesota Vikings provided tickets and the experience for a documented game-day activation.

Campaign date
Josh's documented role
Documented group-project participant
Distribution
4 platform publications
Documented place
U.S. Bank Stadium, Minneapolis, Minnesota

Verify: Campaign owner · Organization website

Read the detailed case study

Brand-supported community campaign

Underdog

Turning tickets into a shared experience

5.9Mverified non-unique viewsPublished rounded total

A community project built around an experience supported by Underdog.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Brand-supported community campaign

CC Military

Warm jackets, delivered with dignity

15.4Mverified non-unique viewsPublished rounded total

A community jacket-distribution project supported by CC Military.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Brand-supported community campaign

Sezzle

A courtside surprise for a young fan

4.9Mverified non-unique viewsPublished rounded total

Sezzle supported a documented community project that created a special Timberwolves game-day experience for a young fan.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Read the detailed case study

Paid brand partnership

Uber

Mobility connected to community care

7.6Mverified non-unique viewsPublished rounded total

A disclosed paid collaboration with Uber documented through Josh Liljenquist's community-support storytelling.

Campaign date
Josh's documented role
Creator and storyteller in a disclosed paid collaboration
Distribution
4 platform publications

Verify: Campaign owner · Partner-side source context · Organization website

Read the detailed case study

Community business story

Haven Asian Eatery

A local food story with community purpose

8.7Mverified non-unique viewsPublished rounded total

A community-business story featuring Haven Asian Eatery and moments of food and practical support.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Brand-supported community campaign

Smart Cup

Practical support, shared directly

17.2Mverified non-unique viewsPublished rounded total

A community-support campaign showing food and practical help shared directly with people who needed it.

Campaign date
Josh's documented role
Documented campaign participant and storyteller
Distribution
4 platform publications

Verify: Campaign owner · Organization website

Performance interpretation

What the snapshot can and cannot show

  • The retained historical aggregate covers the 13-campaign, 52-publication cohort, but the accessible components cannot reconstruct it to single-view precision.
  • One person may create views on several posts or platforms, so summed views are non-unique.
  • The highest exact retained campaign total is Minky Couture at 38,078,576 views.
  • A campaign median is not published because eleven campaign totals are retained only at rounded display precision.
  • No sales, conversion, customer, advertising-value, or attributable-return claim is made.

Selected deeper records

Read the campaign context

Methodology and limitations

How to read the numbers

Counts are frozen historical observations. They may have increased after the listed snapshot. A platform publication is one linked post on TikTok, YouTube, Instagram, or Facebook; reposts are not counted as new campaigns. Campaign totals combine only views. Followers, subscribers, likes, donations, sales, and impressions are not added to them.

Campaign relationship labels describe the narrowest public record available. They do not publish private rates, contracts, briefs, contacts, payment amounts, or conversion data. An organization appearing here is not automatically a current sponsor, employer, funder, or affiliate.

View the machine-readable campaign dataset, browse all public datasets, or return to Brands & Partnerships. Journalists can also use the media kit and Josh's biography for separate identity and career context.