Calculated result
Enter values and select Calculate.
Return-on-ad-spend formulas
ROAS = attributed revenue ÷ advertising cost. Reverse modes multiply or divide the same ratio to solve revenue or cost.
Worked example
$20,000 attributed revenue divided by $5,000 ad cost gives 4× ROAS.
Revenue is not profit
ROAS compares attributed revenue with ad spend only. It does not include product cost, overhead, taxes, attribution uncertainty, incrementality, or lifetime value, and it is not ROI.
Compare related marketing metrics
CPM measures cost per 1,000 impressions; CTR measures clicks per impression; CPC measures spend per click; CPA measures spend per acquisition or action; and ROAS compares attributed revenue with ad spend. Use values from the same platform, scope, and reporting period.