Calculated result
Enter values and select Calculate.
Click-through formulas
CTR = clicks ÷ impressions × 100. Reverse modes use clicks = CTR/100 × impressions and impressions = clicks ÷ (CTR/100).
Worked example
250 clicks from 10,000 impressions gives a 2.5% CTR.
Tracking boundary
CTR above 100% is retained with a neutral warning because tracking systems may count events differently. This tool does not predict organic rankings, platform performance, or conversion rate.