Calculated result
Enter values and select Calculate.
Click-through formulas
CTR = clicks ÷ impressions × 100. Reverse modes use clicks = CTR/100 × impressions and impressions = clicks ÷ (CTR/100).
Worked example
250 clicks from 10,000 impressions gives a 2.5% CTR.
Tracking boundary
CTR above 100% is retained with a neutral warning because tracking systems may count events differently. This tool does not predict organic rankings, platform performance, or conversion rate.
Compare related marketing metrics
CPM measures cost per 1,000 impressions; CTR measures clicks per impression; CPC measures spend per click; CPA measures spend per acquisition or action; and ROAS compares attributed revenue with ad spend. Use values from the same platform, scope, and reporting period.