Brand-supported acts of kindness
Practical help—products, meals, mobility, travel, tickets, services, or direct support—centered on the person receiving it.
Josh Liljenquist · Joshlilj · Live to Love
Build a partnership people can believe in.
Josh works with brands, nonprofits, causes, and organizations to create useful, human-centered campaigns with a clear real-world purpose.
Audience and aggregate impact figures as of July 19, 2026.
Ways to work together
One flexible offer system, built around the outcome.
The format follows the need. Every strong concept starts with who it serves, what the partner makes possible, and how the story can be told responsibly.
Nonprofit and cause campaigns
Human stories that explain a need, preserve dignity, and give the audience a credible path to act.
Community and events
Local activations, sports and venue moments, public-service projects, and meaningful shared experiences.
Sponsored storytelling
Brand-supported stories where the sponsor is useful to the outcome and transparent to the audience.
Large impact projects
Multi-step work with a defined need, meaningful resources, responsible documentation, and a clear follow-through plan.
Public project record
Source-backed collaborations and campaigns.
These source records document specific past or public projects. They do not establish a current relationship, endorsement, or availability.
Starkey hearing-aid project
CBS News Minnesota reported that Starkey helped Eric Foster receive hearing aids after Josh reached out. This documents project support; it is not a statement of a current relationship.
Read source recordJ.J. McCarthy community project
Sports Illustrated documented J.J. McCarthy collaborating with Josh on a Twin Cities pizza-giveaway project.
Read source recordAlltroo supporting Homes For Our Troops
Alltroo's official campaign page describes a community-help experience with Josh supporting Homes For Our Troops.
Read source recordHistorical work
Additional selected collaborations
- Minky Couture
- Uber
- Chili's
- Dig Inn
- Minnesota Twins
- Smart Cup
- Sezzle
- Ticketmaster
- Minnesota Vikings
- Underdog
- Stand+ Shoes
- Mystery Box
- True Classic
Historical work only. These names identify past-work context and do not imply a current relationship, endorsement, sponsorship, or availability.
Why it works
Attention matters more when it is useful.
Josh's strongest partnerships give the audience a clear reason to care and make the sponsor's role easy to understand.
Human first
The person and the real-world need stay at the center.
Useful, not intrusive
The partner makes the outcome possible instead of interrupting it.
Credible follow-through
The story is documented with consent, context, and a clear result.
Good fit
The right partnership begins with alignment.
The clearest opportunities combine a useful offer, responsible storytelling, and the practical ability to follow through.
- The concept supports kindness, dignity, community, or measurable help.
- The person, need, audience, or intended outcome is clearly defined.
- The partner's role can be transparent and genuinely useful.
- Consent, permissions, evidence, and participant care are built in.
- Budget, timing, geography, deliverables, and approvals are realistic.
Campaign brief
What to include in the inquiry.
A useful brief helps Josh assess fit before the first call and keeps the conversation focused on the outcome.
Organization and contact
Your organization, role, and best contact details.
Purpose and people
The objective, audience, person, community, or need involved.
Offer and resources
What you can provide, including product, support, services, and budget.
Scope and timing
Timeline, geography, platforms, deliverables, and key dates.
Permissions and risks
Consent, approvals, participant care, claims, and constraints.
Definition of success
The outcome that matters beyond reach or views.
Partnership inquiry
Ready to build something useful?
Share the purpose, the people involved, and what your organization can make possible.