Team · Representation
Agent for Josh Liljenquist
Zach Warren represents Josh Liljenquist across brand partnerships, business strategy, negotiations, legal coordination, and the day-to-day needs that come with growing Joshlilj—while keeping the larger mission at the center.
“When I'm someone's agent, I'm just an extension of what's best for them. That's the only way I operate.”Zach Warren
At a glance
Work ethic
Zach credits his father as the strongest influence on his work ethic. His father operated his own podiatry practice for nearly 40 years, offering a steady example that Zach carried into his own career.
“His work ethic was something he didn't talk about. He just did it.”Zach Warren
Meeting Josh
Zach was introduced to Josh through a friend and LAA client. Their shared enthusiasm for the Minnesota Vikings gave them an immediate point of connection, but the fit went deeper than sports.
“Everything was understood from the jump and we hit it off right away.”Zach Warren
Mission first
Zach describes Josh as “laser focused on what matters most.” That focus shapes how he evaluates partnerships and keeps giving back central to brand marketing rather than treating it as an afterthought.
“Helping the individuals takes priority over any company or brand deal we've ever done.”Zach Warren
“If it doesn't do that, we will pass no matter how much money it pays.”Zach Warren
Agent philosophy
For Zach, representing someone reaches beyond negotiations. “You are kind of an extension of the person you are representing in every facet of life,” he says. That responsibility informs the day-to-day decisions, partner conversations, and long-term planning around Josh's work.
Work that stands out
Zach points to projects in New York, the Dig Inn partnership, and work supporting Azeza's family as examples of the team's range. He resists ranking one story above another because each represents a person whose circumstances mattered.
“It's hard to tell you which one means the most because there isn't one project that doesn't feel like we're changing someone's life or making a big impact.”Zach Warren
Looking ahead
Zach sees room for Joshlilj to support people beyond the United States through future international give-back work. The direction is an aspiration, not a promised program: grow thoughtfully, build the right relationships, and keep the needs of individuals ahead of commercial opportunity.
