Editable planning resource

Competitive Analysis Template

Compare competitors using your own research, with a structured workbook, editable Word worksheet and printable Letter/A4 PDFs.

Download files

Download editable Excel workbookStructured records, calculations and instructions Download editable Word worksheetBlank form for your own research or records Download Letter PDFPrint-ready US Letter worksheet Download A4 PDFPrint-ready A4 worksheet

Preview and use

Actual first page of the blank Competitive Analysis Template Letter PDF.

The workbook separates competitor profiles, a feature matrix, positioning notes and factual coverage counts. Enter evidence and review dates yourself; it does not monitor competitors or declare a winner.

Scope and privacy

This is a manual competitor comparison, not SWOT, PESTLE, market sizing, SEO competitor research, web scraping or live intelligence. The website does not accept or store workbook or document content. Edit downloaded files locally and review them before sharing.