{ "datasetId": "JLI-DATA-HOOK-PAYOFF-2026-V1", "name": "Josh Liljenquist Short-Form Hook-to-Payoff Corpus — Version 1", "version": "1.0", "reviewedAt": "2026-09-20", "methodologyUrl": "https://joshliljenquist.com/creator-resources/short-form-video-hooks/#methodology", "scope": "Systematic transcript-led coding of eligible public Josh Liljenquist video editions in the frozen site candidate; no private native analytics and no view-based selection.", "limitations": [ "Single-creator corpus; findings describe this sample and are not universal rules.", "All included editions are official public YouTube/YouTube Shorts editions, so cross-platform creative adaptation is outside scope.", "Opening visual details were not fully coded where the transcript did not expose them.", "No claim is made that a hook, payoff, or structure caused performance.", "Public view counts were not used as an inclusion criterion or analytical outcome." ], "stats": { "catalogRecordsScreened": 78, "fullSpeechWatchPageRecordsReviewed": 60, "usableCorpusSize": 52, "excludedForTranscriptUncertainty": 8, "medianDurationSeconds": 144.7, "hookTypeDistribution": { "assistance-request": 16, "welfare-check": 8, "immediate-need-statement": 7, "transaction-question": 7, "action-first": 5, "contextual-recap": 4, "outcome-preview": 3, "unexpected-statement": 2 }, "payoffTypeDistribution": { "practical-assistance-resolution": 23, "direct-gift-reveal": 9, "fundraising-or-support-commitment": 6, "follow-up-result": 5, "values-or-participant-message": 5, "community-or-business-amplification": 4 }, "storyStructureDistribution": { "small-request-to-reversal": 16, "welfare-check-to-support": 8, "need-to-context-to-response": 7, "transaction-to-discovery": 7, "action-to-conversation": 5, "recap-to-update": 4, "result-to-flashback-to-reveal": 3, "unexpected-statement-to-context": 2 }, "openingLeadDistribution": { "Josh-led": 45, "mixed-or-not-separately-verified": 5, "participant-led": 2 } }, "records": [ { "researchId": "HTP-2026-001", "sourceVideoId": "JVL-V-000001", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=lFV7QnU6S_Q", "siteWatchUrl": "https://joshliljenquist.com/videos/evelyn-clothing-assistance", "publicationDate": "2025-11-17", "publicTitle": "Evelyn: Clothing Assistance", "durationSeconds": 97.483, "firstSpokenWords": "Are you okay?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": 5, "primaryHookType": "welfare-check", "primaryHookLabel": "Welfare check", "secondaryHookTypes": [], "hookStructuralRole": "Establishes an immediate human concern before background information.", "premise": "The opening develops into a story about clothing, warmth, and immediate practical help.", "storyDevelopmentStructure": "welfare-check-to-support", "storyDevelopmentLabel": "Welfare check → personal context → support", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-002", "sourceVideoId": "JVL-V-000002", "platform": "YouTube", "publicUrl": "https://www.youtube.com/watch?v=sJ0E__q588I", "siteWatchUrl": "https://joshliljenquist.com/videos/clyde-community-assistance-and-human-connection", "publicationDate": "2026-06-27", "publicTitle": "Clyde’s Community Support Story", "durationSeconds": 123.056, "firstSpokenWords": "My blood sugar is low.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "immediate-need-statement", "primaryHookLabel": "Immediate need statement", "secondaryHookTypes": [], "hookStructuralRole": "Names the immediate constraint before the larger circumstances are explained.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "need-to-context-to-response", "storyDevelopmentLabel": "Immediate need → context → response", "payoffType": "direct-gift-reveal", "payoffLabel": "Direct gift reveal", "payoffSummary": "The initial exchange reverses into a direct monetary or material reveal.", "endingStructure": "The story resolves with a monetary or material reveal delivered within the video.", "cta": "No standardized CTA coded; the reveal/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-003", "sourceVideoId": "JVL-V-000003", "platform": "YouTube", "publicUrl": "https://www.youtube.com/watch?v=uBsk9pDwAzA", "siteWatchUrl": "https://joshliljenquist.com/videos/homeless-couple-homelessness-and-housing-insecurity", "publicationDate": "2026-06-01", "publicTitle": "A Couple’s Housing Support Story", "durationSeconds": 143.183, "firstSpokenWords": "Oh, no. Sorry, bro.", "firstOnScreenText": "Drops laundry", "openingVisualDescription": "Opening visual includes separately transcribed on-screen text; broader shot description was not coded.", "openingVisualEvidenceStatus": "partial-text-evidence", "approximateHookLengthSeconds": 5, "primaryHookType": "action-first", "primaryHookLabel": "Action-first opening", "secondaryHookTypes": [ "on-screen-text" ], "hookStructuralRole": "Starts inside a practical moment so context arrives through the action.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "action-to-conversation", "storyDevelopmentLabel": "Action → conversation → resolution", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-004", "sourceVideoId": "JVL-V-000005", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=F4A3SrMcW54", "siteWatchUrl": "https://joshliljenquist.com/videos/shayna-community-assistance-and-human-connection", "publicationDate": "2026-04-29", "publicTitle": "Shayna: Community Assistance and Human Connection", "durationSeconds": 149.916, "firstSpokenWords": "My blood sugar is low.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": 7, "primaryHookType": "immediate-need-statement", "primaryHookLabel": "Immediate need statement", "secondaryHookTypes": [], "hookStructuralRole": "Names the immediate constraint before the larger circumstances are explained.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "need-to-context-to-response", "storyDevelopmentLabel": "Immediate need → context → response", "payoffType": "direct-gift-reveal", "payoffLabel": "Direct gift reveal", "payoffSummary": "The initial exchange reverses into a direct monetary or material reveal.", "endingStructure": "The story resolves with a monetary or material reveal delivered within the video.", "cta": "No standardized CTA coded; the reveal/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-005", "sourceVideoId": "JVL-V-000006", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=NiOQEqD0sM4", "siteWatchUrl": "https://joshliljenquist.com/videos/beth-community-assistance-and-human-connection", "publicationDate": "2026-05-27", "publicTitle": "Beth’s Community Support Story", "durationSeconds": 93.493, "firstSpokenWords": "It's my grandma's 78th birthday.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-006", "sourceVideoId": "JVL-V-000008", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=oJvXVFwk32Y", "siteWatchUrl": "https://joshliljenquist.com/videos/dave-airport-travel-and-transportation-assistance", "publicationDate": "2026-07-10", "publicTitle": "Dave Airport: Travel and Transportation Assistance", "durationSeconds": 150.45, "firstSpokenWords": "I'm stranded.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "immediate-need-statement", "primaryHookLabel": "Immediate need statement", "secondaryHookTypes": [], "hookStructuralRole": "Names the immediate constraint before the larger circumstances are explained.", "premise": "A transportation problem becomes the premise for a broader conversation and practical help.", "storyDevelopmentStructure": "need-to-context-to-response", "storyDevelopmentLabel": "Immediate need → context → response", "payoffType": "direct-gift-reveal", "payoffLabel": "Direct gift reveal", "payoffSummary": "The initial exchange reverses into a direct monetary or material reveal.", "endingStructure": "The story resolves with a monetary or material reveal delivered within the video.", "cta": "No standardized CTA coded; the reveal/reaction is the close.", "joshAppears": true, "openingLead": "mixed-or-not-separately-verified", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-007", "sourceVideoId": "JVL-V-000009", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=2-b5PFjc09U", "siteWatchUrl": "https://joshliljenquist.com/videos/garage-sale-burial", "publicationDate": "2026-06-14", "publicTitle": "Katie’s Garage Sale for Burial Costs", "durationSeconds": 106.473, "firstSpokenWords": "How much is it for the t-shirt?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "transaction-question", "primaryHookLabel": "Transaction question", "secondaryHookTypes": [], "hookStructuralRole": "Gives the viewer a concrete price or exchange before revealing why it matters.", "premise": "The initial exchange reveals a larger financial need and a plan or reveal centered on support.", "storyDevelopmentStructure": "transaction-to-discovery", "storyDevelopmentLabel": "Transaction → purpose discovery → support", "payoffType": "direct-gift-reveal", "payoffLabel": "Direct gift reveal", "payoffSummary": "The initial exchange reverses into a direct monetary or material reveal.", "endingStructure": "The story resolves with a monetary or material reveal delivered within the video.", "cta": "No standardized CTA coded; the reveal/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-008", "sourceVideoId": "JVL-V-000011", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=IYMzj3ijgIw", "siteWatchUrl": "https://joshliljenquist.com/videos/prison-bus-reentry-and-transportation-support", "publicationDate": "2026-05-31", "publicTitle": "Prison Bus: Reentry and Transportation Support", "durationSeconds": 116.083, "firstSpokenWords": "Where's the bus headed?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "contextual-recap", "primaryHookLabel": "Contextual recap", "secondaryHookTypes": [], "hookStructuralRole": "Signals that the viewer is entering an existing story or update.", "premise": "A transportation problem becomes the premise for a broader conversation and practical help.", "storyDevelopmentStructure": "recap-to-update", "storyDevelopmentLabel": "Recap → present update → outcome", "payoffType": "community-or-business-amplification", "payoffLabel": "Community or business amplification", "payoffSummary": "The closing directs attention toward the participant’s mission, work, or community contribution.", "endingStructure": "The ending directs attention toward a mission, local effort, artist, or small business.", "cta": "Visit, support, or notice the participant’s work where stated.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-009", "sourceVideoId": "JVL-V-000012", "platform": "YouTube", "publicUrl": "https://www.youtube.com/watch?v=a7ZVIMOt6mU", "siteWatchUrl": "https://joshliljenquist.com/videos/shay-haircut-community-kindness", "publicationDate": "2026-06-10T21:40:06+00:00", "publicTitle": "Shay’s Haircut and Community Kindness", "durationSeconds": 89.189, "firstSpokenWords": "Are you guys hiring by chance?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": 9, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-010", "sourceVideoId": "JVL-V-000014", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=04d47NU1yF0", "siteWatchUrl": "https://joshliljenquist.com/videos/tom-injured-firefighter-fundraiser", "publicationDate": "2026-06-06T16:50:02+00:00", "publicTitle": "Tom’s Injured Firefighter Fundraiser", "durationSeconds": 62.863, "firstSpokenWords": "Would you rather have $10,000 for yourself or give $25,000 to a family in need?", "firstOnScreenText": "Tom was injured serving his community", "openingVisualDescription": "Opening visual includes separately transcribed on-screen text; broader shot description was not coded.", "openingVisualEvidenceStatus": "partial-text-evidence", "approximateHookLengthSeconds": 9, "primaryHookType": "outcome-preview", "primaryHookLabel": "Outcome preview", "secondaryHookTypes": [ "on-screen-text" ], "hookStructuralRole": "Shows what the story will eventually deliver, then supplies the chronology.", "premise": "The video returns to an earlier encounter and develops the present-day update.", "storyDevelopmentStructure": "result-to-flashback-to-reveal", "storyDevelopmentLabel": "Result preview → flashback → reveal", "payoffType": "follow-up-result", "payoffLabel": "Follow-up result", "payoffSummary": "The promised update is delivered through a concrete result and participant reaction.", "endingStructure": "A prior story returns with a concrete update, raised amount, or changed circumstance.", "cta": "No standardized CTA coded; the update/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-011", "sourceVideoId": "JVL-V-000016", "platform": "YouTube", "publicUrl": "https://www.youtube.com/watch?v=RlXi-Q0bd0U", "siteWatchUrl": "https://joshliljenquist.com/videos/azeza-update", "publicationDate": "2026-04-08", "publicTitle": "Azeza’s Community Support Update", "durationSeconds": 121.835, "firstSpokenWords": "We have over $500,000 for you.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "outcome-preview", "primaryHookLabel": "Outcome preview", "secondaryHookTypes": [], "hookStructuralRole": "Shows what the story will eventually deliver, then supplies the chronology.", "premise": "The video returns to an earlier encounter and develops the present-day update.", "storyDevelopmentStructure": "result-to-flashback-to-reveal", "storyDevelopmentLabel": "Result preview → flashback → reveal", "payoffType": "follow-up-result", "payoffLabel": "Follow-up result", "payoffSummary": "The promised update is delivered through a concrete result and participant reaction.", "endingStructure": "A prior story returns with a concrete update, raised amount, or changed circumstance.", "cta": "No standardized CTA coded; the update/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-012", "sourceVideoId": "JVL-V-000017", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=71xGU9DLelg", "siteWatchUrl": "https://joshliljenquist.com/videos/blanket-grandma-warmth-and-clothing-assistance", "publicationDate": "2026-07-18", "publicTitle": "Helping a Grandmother Stay Warm", "durationSeconds": 129.498, "firstSpokenWords": "How much is it for a blanket?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "transaction-question", "primaryHookLabel": "Transaction question", "secondaryHookTypes": [], "hookStructuralRole": "Gives the viewer a concrete price or exchange before revealing why it matters.", "premise": "The opening develops into a story about clothing, warmth, and immediate practical help.", "storyDevelopmentStructure": "transaction-to-discovery", "storyDevelopmentLabel": "Transaction → purpose discovery → support", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-013", "sourceVideoId": "JVL-V-000018", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=7aVpX4mNA_U", "siteWatchUrl": "https://joshliljenquist.com/videos/brent-community-assistance-and-human-connection", "publicationDate": "2026-03-28", "publicTitle": "Brent’s Community Support Story", "durationSeconds": 178.933, "firstSpokenWords": "Could you help me, by chance?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "direct-gift-reveal", "payoffLabel": "Direct gift reveal", "payoffSummary": "The initial exchange reverses into a direct monetary or material reveal.", "endingStructure": "The story resolves with a monetary or material reveal delivered within the video.", "cta": "No standardized CTA coded; the reveal/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-014", "sourceVideoId": "JVL-V-000019", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=v58ULOIRwxU", "siteWatchUrl": "https://joshliljenquist.com/videos/bruce-housing-insecurity-community-support", "publicationDate": "2026-04-07T15:49:25.000000Z", "publicTitle": "Bruce’s Housing Support Story", "durationSeconds": 167.067, "firstSpokenWords": "Hey brother. You need me to leave?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": 6, "primaryHookType": "welfare-check", "primaryHookLabel": "Welfare check", "secondaryHookTypes": [], "hookStructuralRole": "Establishes an immediate human concern before background information.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "welfare-check-to-support", "storyDevelopmentLabel": "Welfare check → personal context → support", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-015", "sourceVideoId": "JVL-V-000020", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=Mo_4_Blsch0", "siteWatchUrl": "https://joshliljenquist.com/videos/bubbles-homelessness-and-housing-insecurity", "publicationDate": "2026-08-04", "publicTitle": "Bubbles’ Housing Support Story", "durationSeconds": 171.921, "firstSpokenWords": "How much for a plate?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "transaction-question", "primaryHookLabel": "Transaction question", "secondaryHookTypes": [], "hookStructuralRole": "Gives the viewer a concrete price or exchange before revealing why it matters.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "transaction-to-discovery", "storyDevelopmentLabel": "Transaction → purpose discovery → support", "payoffType": "community-or-business-amplification", "payoffLabel": "Community or business amplification", "payoffSummary": "The closing directs attention toward the participant’s mission, work, or community contribution.", "endingStructure": "The ending directs attention toward a mission, local effort, artist, or small business.", "cta": "Visit, support, or notice the participant’s work where stated.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-016", "sourceVideoId": "JVL-V-000021", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=t3ZF5MpeWRE", "siteWatchUrl": "https://joshliljenquist.com/videos/caesar-fundraiser", "publicationDate": "2026-02-25", "publicTitle": "Caesar Fundraiser", "durationSeconds": 141.293, "firstSpokenWords": "Trying to get home?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "welfare-check", "primaryHookLabel": "Welfare check", "secondaryHookTypes": [], "hookStructuralRole": "Establishes an immediate human concern before background information.", "premise": "The initial exchange reveals a larger financial need and a plan or reveal centered on support.", "storyDevelopmentStructure": "welfare-check-to-support", "storyDevelopmentLabel": "Welfare check → personal context → support", "payoffType": "direct-gift-reveal", "payoffLabel": "Direct gift reveal", "payoffSummary": "The initial exchange reverses into a direct monetary or material reveal.", "endingStructure": "The story resolves with a monetary or material reveal delivered within the video.", "cta": "No standardized CTA coded; the reveal/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-017", "sourceVideoId": "JVL-V-000022", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=gNrDYxX2O2U", "siteWatchUrl": "https://joshliljenquist.com/videos/chasing-tylor-temporary-lodging-assistance", "publicationDate": "2026-01-04", "publicTitle": "Helping Tylor Chase With Temporary Lodging", "durationSeconds": 143.848, "firstSpokenWords": "Hey, excuse me. Mark, do you have a spare buck by chance?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-018", "sourceVideoId": "JVL-V-000025", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=4Hso3XZjKaE", "siteWatchUrl": "https://joshliljenquist.com/videos/clyde-update", "publicationDate": "2026-07-31", "publicTitle": "Clyde’s Community Support Update", "durationSeconds": 136.092, "firstSpokenWords": "This is for you.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "contextual-recap", "primaryHookLabel": "Contextual recap", "secondaryHookTypes": [], "hookStructuralRole": "Signals that the viewer is entering an existing story or update.", "premise": "The video returns to an earlier encounter and develops the present-day update.", "storyDevelopmentStructure": "recap-to-update", "storyDevelopmentLabel": "Recap → present update → outcome", "payoffType": "follow-up-result", "payoffLabel": "Follow-up result", "payoffSummary": "The promised update is delivered through a concrete result and participant reaction.", "endingStructure": "A prior story returns with a concrete update, raised amount, or changed circumstance.", "cta": "No standardized CTA coded; the update/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-019", "sourceVideoId": "JVL-V-000026", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=9dV7J5IUumY", "siteWatchUrl": "https://joshliljenquist.com/videos/aldi-rob-food-access-and-community-support", "publicationDate": "2025-11-20", "publicTitle": "Aldi Rob’s Food Support Story", "durationSeconds": 89.675, "firstSpokenWords": "Do you have a dollar for an apple?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "A food or small-business interaction reveals the participant’s circumstances and need.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "direct-gift-reveal", "payoffLabel": "Direct gift reveal", "payoffSummary": "The initial exchange reverses into a direct monetary or material reveal.", "endingStructure": "The story resolves with a monetary or material reveal delivered within the video.", "cta": "No standardized CTA coded; the reveal/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-020", "sourceVideoId": "JVL-V-000029", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=h15eFePFGM0", "siteWatchUrl": "https://joshliljenquist.com/videos/sheena-fundraising-and-community-support", "publicationDate": "2025-11-13", "publicTitle": "Sheena: Fundraising and Community Support", "durationSeconds": 152.485, "firstSpokenWords": "Hey, what's wrong?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "welfare-check", "primaryHookLabel": "Welfare check", "secondaryHookTypes": [], "hookStructuralRole": "Establishes an immediate human concern before background information.", "premise": "The initial exchange reveals a larger financial need and a plan or reveal centered on support.", "storyDevelopmentStructure": "welfare-check-to-support", "storyDevelopmentLabel": "Welfare check → personal context → support", "payoffType": "fundraising-or-support-commitment", "payoffLabel": "Fundraising or support commitment", "payoffSummary": "The setup resolves into a clearly stated commitment to organize or continue support.", "endingStructure": "The story closes with a stated plan to mobilize further help rather than presenting the need as fully resolved.", "cta": "Audience support or continued-help invitation where stated.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-021", "sourceVideoId": "JVL-V-000030", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=Id2lc3roCa8", "siteWatchUrl": "https://joshliljenquist.com/videos/cynthia-homelessness-and-housing-insecurity", "publicationDate": "2026-02-27", "publicTitle": "Cynthia’s Housing Support Story", "durationSeconds": 149.885, "firstSpokenWords": "Sir, are you okay?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "welfare-check", "primaryHookLabel": "Welfare check", "secondaryHookTypes": [], "hookStructuralRole": "Establishes an immediate human concern before background information.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "welfare-check-to-support", "storyDevelopmentLabel": "Welfare check → personal context → support", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-022", "sourceVideoId": "JVL-V-000032", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=_L80Pk5PkFs", "siteWatchUrl": "https://joshliljenquist.com/videos/dani-homelessness-and-housing-insecurity", "publicationDate": "2026-01-12", "publicTitle": "Dani’s Housing Support Story", "durationSeconds": 118.097, "firstSpokenWords": "Hey, excuse me. I ran out of gas down the road.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": 11, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-023", "sourceVideoId": "JVL-V-000033", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=FYujbAu90Ow", "siteWatchUrl": "https://joshliljenquist.com/videos/dani-no-fundraiser", "publicationDate": "2026-08-06", "publicTitle": "Dani’s House-Fire Recovery", "durationSeconds": 138.066, "firstSpokenWords": "My blood sugar’s low.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "immediate-need-statement", "primaryHookLabel": "Immediate need statement", "secondaryHookTypes": [], "hookStructuralRole": "Names the immediate constraint before the larger circumstances are explained.", "premise": "The initial exchange reveals a larger financial need and a plan or reveal centered on support.", "storyDevelopmentStructure": "need-to-context-to-response", "storyDevelopmentLabel": "Immediate need → context → response", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-024", "sourceVideoId": "JVL-V-000034", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=yyep3zyvdfY", "siteWatchUrl": "https://joshliljenquist.com/videos/david-community-assistance-and-human-connection", "publicationDate": "2026-03-02", "publicTitle": "David’s Community Support Story", "durationSeconds": 148.654, "firstSpokenWords": "I haven't ate today.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "values-or-participant-message", "payoffLabel": "Values or participant message", "payoffSummary": "The story closes on the participant’s own reflection or a broader values statement.", "endingStructure": "The closing emphasis is a participant reflection, lesson, or values statement.", "cta": "Reflective close; no standardized conversion CTA.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-025", "sourceVideoId": "JVL-V-000035", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=kt4lcymlKH4", "siteWatchUrl": "https://joshliljenquist.com/videos/dawn-homelessness-and-housing-insecurity", "publicationDate": "2026-07-01", "publicTitle": "Dawn’s Housing Support Story", "durationSeconds": 124.018, "firstSpokenWords": "Can you help me?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-026", "sourceVideoId": "JVL-V-000036", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=Ak2OVDEzdDY", "siteWatchUrl": "https://joshliljenquist.com/videos/dig-inn-food-access-and-community-support", "publicationDate": "2026-06-09", "publicTitle": "Dig Inn: Food Access and Community Support", "durationSeconds": 138.971, "firstSpokenWords": "Short for the bus?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "immediate-need-statement", "primaryHookLabel": "Immediate need statement", "secondaryHookTypes": [], "hookStructuralRole": "Names the immediate constraint before the larger circumstances are explained.", "premise": "A food or small-business interaction reveals the participant’s circumstances and need.", "storyDevelopmentStructure": "need-to-context-to-response", "storyDevelopmentLabel": "Immediate need → context → response", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-027", "sourceVideoId": "JVL-V-000038", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=VA_PxJ1cHjo", "siteWatchUrl": "https://joshliljenquist.com/videos/elizabeth-community-assistance-and-human-connection", "publicationDate": "2026-04-21", "publicTitle": "Elizabeth’s Community Support Story", "durationSeconds": 136.766, "firstSpokenWords": "Can you help me by chance?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "direct-gift-reveal", "payoffLabel": "Direct gift reveal", "payoffSummary": "The initial exchange reverses into a direct monetary or material reveal.", "endingStructure": "The story resolves with a monetary or material reveal delivered within the video.", "cta": "No standardized CTA coded; the reveal/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-028", "sourceVideoId": "JVL-V-000040", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=_UsNjKd6y1w", "siteWatchUrl": "https://joshliljenquist.com/videos/eviction", "publicationDate": "2026-07-22", "publicTitle": "A Family Facing Eviction", "durationSeconds": 123.995, "firstSpokenWords": "Is all this stuff yours?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "contextual-recap", "primaryHookLabel": "Contextual recap", "secondaryHookTypes": [], "hookStructuralRole": "Signals that the viewer is entering an existing story or update.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "recap-to-update", "storyDevelopmentLabel": "Recap → present update → outcome", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-029", "sourceVideoId": "JVL-V-000042", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=2WrAbMj9HJU", "siteWatchUrl": "https://joshliljenquist.com/videos/governor-civic-and-community-engagement", "publicationDate": "2026-05-13", "publicTitle": "Governor: Civic and Community Engagement", "durationSeconds": 145.519, "firstSpokenWords": "Hey, do you have a buck to grab the bus?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "The opening introduces a public-service context and the people or mission behind it.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "direct-gift-reveal", "payoffLabel": "Direct gift reveal", "payoffSummary": "The initial exchange reverses into a direct monetary or material reveal.", "endingStructure": "The story resolves with a monetary or material reveal delivered within the video.", "cta": "No standardized CTA coded; the reveal/reaction is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-030", "sourceVideoId": "JVL-V-000043", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=_bJHnLjHZ6Y", "siteWatchUrl": "https://joshliljenquist.com/videos/ieti-community-assistance-and-human-connection", "publicationDate": "2026-04-17", "publicTitle": "Ieti’s Community Support Story", "durationSeconds": 164.862, "firstSpokenWords": "What's you looking for?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "action-first", "primaryHookLabel": "Action-first opening", "secondaryHookTypes": [], "hookStructuralRole": "Starts inside a practical moment so context arrives through the action.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "action-to-conversation", "storyDevelopmentLabel": "Action → conversation → resolution", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "mixed-or-not-separately-verified", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-031", "sourceVideoId": "JVL-V-000044", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=Cnwh8vXL2W4", "siteWatchUrl": "https://joshliljenquist.com/videos/injured-lady-health-related-support", "publicationDate": "2026-05-29", "publicTitle": "A Woman’s Health Support Story", "durationSeconds": 99.381, "firstSpokenWords": "I need help with $13 for suppositories.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": 8, "primaryHookType": "immediate-need-statement", "primaryHookLabel": "Immediate need statement", "secondaryHookTypes": [], "hookStructuralRole": "Names the immediate constraint before the larger circumstances are explained.", "premise": "The opening introduces a health-related need and develops into a support conversation.", "storyDevelopmentStructure": "need-to-context-to-response", "storyDevelopmentLabel": "Immediate need → context → response", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "mixed-or-not-separately-verified", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. 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No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-033", "sourceVideoId": "JVL-V-000047", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=LXGtLLq3l70", "siteWatchUrl": "https://joshliljenquist.com/videos/james-fundraising-and-community-support", "publicationDate": "2026-01-23", "publicTitle": "James: Fundraising and Community Support", "durationSeconds": 103.654, "firstSpokenWords": "Hey, you okay?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "welfare-check", "primaryHookLabel": "Welfare check", "secondaryHookTypes": [], "hookStructuralRole": "Establishes an immediate human concern before background information.", "premise": "The initial exchange reveals a larger financial need and a plan or reveal centered on support.", "storyDevelopmentStructure": "welfare-check-to-support", "storyDevelopmentLabel": "Welfare check → personal context → support", "payoffType": "fundraising-or-support-commitment", "payoffLabel": "Fundraising or support commitment", "payoffSummary": "The setup resolves into a clearly stated commitment to organize or continue support.", "endingStructure": "The story closes with a stated plan to mobilize further help rather than presenting the need as fully resolved.", "cta": "Audience support or continued-help invitation where stated.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. 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No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-035", "sourceVideoId": "JVL-V-000051", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=KpJtYkdcaRc", "siteWatchUrl": "https://joshliljenquist.com/videos/katie-homelessness-and-housing-insecurity", "publicationDate": "2026-07-09", "publicTitle": "Katie’s Housing Support Story", "durationSeconds": 140.365, "firstSpokenWords": "It’s a dollar? 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No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-036", "sourceVideoId": "JVL-V-000052", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=pir4k1maRbg", "siteWatchUrl": "https://joshliljenquist.com/videos/keegan-community-assistance-and-human-connection", "publicationDate": "2026-05-02", "publicTitle": "Keegan’s Community Support Story", "durationSeconds": 179.699, "firstSpokenWords": "Hey, you're okay?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "welfare-check", "primaryHookLabel": "Welfare check", "secondaryHookTypes": [], "hookStructuralRole": "Establishes an immediate human concern before background information.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "welfare-check-to-support", "storyDevelopmentLabel": "Welfare check → personal context → support", "payoffType": "fundraising-or-support-commitment", "payoffLabel": "Fundraising or support commitment", "payoffSummary": "The setup resolves into a clearly stated commitment to organize or continue support.", "endingStructure": "The story closes with a stated plan to mobilize further help rather than presenting the need as fully resolved.", "cta": "Audience support or continued-help invitation where stated.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. 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No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-038", "sourceVideoId": "JVL-V-000056", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=MvbHjzxZJAY", "siteWatchUrl": "https://joshliljenquist.com/videos/melvin-out-of-gas-joshlilj", "publicationDate": "2025-12-27", "publicTitle": "Helping Melvin After He Runs Out of Gas", "durationSeconds": 130.078, "firstSpokenWords": "Do you have money for like a snack or anything?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "A transportation problem becomes the premise for a broader conversation and practical help.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "values-or-participant-message", "payoffLabel": "Values or participant message", "payoffSummary": "The story closes on the participant’s own reflection or a broader values statement.", "endingStructure": "The closing emphasis is a participant reflection, lesson, or values statement.", "cta": "Reflective close; no standardized conversion CTA.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-039", "sourceVideoId": "JVL-V-000058", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=U42U6fKx5qQ", "siteWatchUrl": "https://joshliljenquist.com/videos/natasha-homelessness-and-housing-insecurity", "publicationDate": "2026-01-13", "publicTitle": "Natasha’s Housing Support Story", "durationSeconds": 114.66, "firstSpokenWords": "Hey, excuse me.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. 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No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-041", "sourceVideoId": "JVL-V-000061", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=9gsleLRlPNk", "siteWatchUrl": "https://joshliljenquist.com/videos/peace-simon-homelessness-and-housing-insecurity", "publicationDate": "2026-06-05", "publicTitle": "Peace Simon’s Housing Support Story", "durationSeconds": 179.188, "firstSpokenWords": "How much you selling the painting for?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "transaction-question", "primaryHookLabel": "Transaction question", "secondaryHookTypes": [], "hookStructuralRole": "Gives the viewer a concrete price or exchange before revealing why it matters.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "transaction-to-discovery", "storyDevelopmentLabel": "Transaction → purpose discovery → support", "payoffType": "community-or-business-amplification", "payoffLabel": "Community or business amplification", "payoffSummary": "The closing directs attention toward the participant’s mission, work, or community contribution.", "endingStructure": "The ending directs attention toward a mission, local effort, artist, or small business.", "cta": "Visit, support, or notice the participant’s work where stated.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. 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No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-043", "sourceVideoId": "JVL-V-000064", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=kWAp1tcTtpc", "siteWatchUrl": "https://joshliljenquist.com/videos/reggie-homelessness-and-housing-insecurity", "publicationDate": "2026-04-24", "publicTitle": "Reggie’s Housing Support Story", "durationSeconds": 155.411, "firstSpokenWords": "How much is it for the laundry?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "transaction-question", "primaryHookLabel": "Transaction question", "secondaryHookTypes": [], "hookStructuralRole": "Gives the viewer a concrete price or exchange before revealing why it matters.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "transaction-to-discovery", "storyDevelopmentLabel": "Transaction → purpose discovery → support", "payoffType": "values-or-participant-message", "payoffLabel": "Values or participant message", "payoffSummary": "The story closes on the participant’s own reflection or a broader values statement.", "endingStructure": "The closing emphasis is a participant reflection, lesson, or values statement.", "cta": "Reflective close; no standardized conversion CTA.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-044", "sourceVideoId": "JVL-V-000065", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=SZVWwllcxdM", "siteWatchUrl": "https://joshliljenquist.com/videos/sammy-homelessness-and-housing-insecurity", "publicationDate": "2026-04-10", "publicTitle": "Sammy’s Housing Support Story", "durationSeconds": 179.235, "firstSpokenWords": "Do you have a dollar to catch the bus by chance?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "The encounter develops into a housing-instability story and a concrete support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. 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No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-046", "sourceVideoId": "JVL-V-000068", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=XeGbbsXQTVA", "siteWatchUrl": "https://joshliljenquist.com/videos/shirley-community-assistance-and-human-connection", "publicationDate": "2026-04-26", "publicTitle": "Shirley’s Community Support Story", "durationSeconds": 178.167, "firstSpokenWords": "My blood sugar is low.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "values-or-participant-message", "payoffLabel": "Values or participant message", "payoffSummary": "The story closes on the participant’s own reflection or a broader values statement.", "endingStructure": "The closing emphasis is a participant reflection, lesson, or values statement.", "cta": "Reflective close; no standardized conversion CTA.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. 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No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-048", "sourceVideoId": "JVL-V-000073", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=VtWlqjRTQGg", "siteWatchUrl": "https://joshliljenquist.com/videos/steven-fundraising-and-community-support", "publicationDate": "2026-08-02", "publicTitle": "Steven: Fundraising and Community Support", "durationSeconds": 179.281, "firstSpokenWords": "Can I help you with the gate?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "action-first", "primaryHookLabel": "Action-first opening", "secondaryHookTypes": [], "hookStructuralRole": "Starts inside a practical moment so context arrives through the action.", "premise": "The initial exchange reveals a larger financial need and a plan or reveal centered on support.", "storyDevelopmentStructure": "action-to-conversation", "storyDevelopmentLabel": "Action → conversation → resolution", "payoffType": "fundraising-or-support-commitment", "payoffLabel": "Fundraising or support commitment", "payoffSummary": "The setup resolves into a clearly stated commitment to organize or continue support.", "endingStructure": "The story closes with a stated plan to mobilize further help rather than presenting the need as fully resolved.", "cta": "Audience support or continued-help invitation where stated.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-049", "sourceVideoId": "JVL-V-000074", "platform": "YouTube / YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=EIPdK77uMK0", "siteWatchUrl": "https://joshliljenquist.com/videos/target-retail-and-community-assistance", "publicationDate": "2025-12-17", "publicTitle": "Target: Retail and Community Assistance", "durationSeconds": 175.659, "firstSpokenWords": "You good?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "welfare-check", "primaryHookLabel": "Welfare check", "secondaryHookTypes": [], "hookStructuralRole": "Establishes an immediate human concern before background information.", "premise": "A small opening interaction expands into the participant’s circumstances and a support response.", "storyDevelopmentStructure": "welfare-check-to-support", "storyDevelopmentLabel": "Welfare check → personal context → support", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-050", "sourceVideoId": "JVL-V-000075", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=X2Y5Juh4JbE", "siteWatchUrl": "https://joshliljenquist.com/videos/tracy-clothing-assistance", "publicationDate": "2026-04-12", "publicTitle": "Tracy: Clothing Assistance", "durationSeconds": 178.631, "firstSpokenWords": "They have a church and call the police.", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "unexpected-statement", "primaryHookLabel": "Unexpected statement", "secondaryHookTypes": [], "hookStructuralRole": "Creates a narrative question through a surprising first claim.", "premise": "The opening develops into a story about clothing, warmth, and immediate practical help.", "storyDevelopmentStructure": "unexpected-statement-to-context", "storyDevelopmentLabel": "Unexpected statement → context → response", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "participant-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-051", "sourceVideoId": "JVL-V-000076", "platform": "YouTube Shorts", "publicUrl": "https://www.youtube.com/watch?v=X9hZQi8OuUk", "siteWatchUrl": "https://joshliljenquist.com/videos/truck-tire", "publicationDate": "2026-06-20", "publicTitle": "Helping a Stranger With a Popped Tire", "durationSeconds": 116.193, "firstSpokenWords": "Are you all ready on your spare?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "action-first", "primaryHookLabel": "Action-first opening", "secondaryHookTypes": [], "hookStructuralRole": "Starts inside a practical moment so context arrives through the action.", "premise": "A transportation problem becomes the premise for a broader conversation and practical help.", "storyDevelopmentStructure": "action-to-conversation", "storyDevelopmentLabel": "Action → conversation → resolution", "payoffType": "practical-assistance-resolution", "payoffLabel": "Practical assistance resolution", "payoffSummary": "The immediate problem receives a concrete practical response within the story.", "endingStructure": "A concrete immediate problem receives practical help, an item, transportation, or another direct response.", "cta": "No standardized CTA coded; the completed help is the close.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" }, { "researchId": "HTP-2026-052", "sourceVideoId": "JVL-V-000077", "platform": "YouTube", "publicUrl": "https://www.youtube.com/watch?v=VsIWx8HHItA", "siteWatchUrl": "https://joshliljenquist.com/videos/will-ice-house-small-business-and-community-support", "publicationDate": "2026-03-16", "publicTitle": "Will Ice House: Small-Business and Community Support", "durationSeconds": 157.269, "firstSpokenWords": "How you doing, brother?", "firstOnScreenText": null, "openingVisualDescription": null, "openingVisualEvidenceStatus": "not-separately-coded", "approximateHookLengthSeconds": null, "primaryHookType": "assistance-request", "primaryHookLabel": "Assistance request", "secondaryHookTypes": [], "hookStructuralRole": "Creates a clear, bounded interaction that can later change direction.", "premise": "A transportation problem becomes the premise for a broader conversation and practical help.", "storyDevelopmentStructure": "small-request-to-reversal", "storyDevelopmentLabel": "Small request → generosity → reversal", "payoffType": "community-or-business-amplification", "payoffLabel": "Community or business amplification", "payoffSummary": "The closing directs attention toward the participant’s mission, work, or community contribution.", "endingStructure": "The ending directs attention toward a mission, local effort, artist, or small business.", "cta": "Visit, support, or notice the participant’s work where stated.", "joshAppears": true, "openingLead": "Josh-led", "publicViewCountSnapshot": null, "publicViewCountSnapshotDate": null, "transcriptCoverage": "FULL_SPEECH_COVERAGE", "sourceEvidenceNotes": "Coded from the frozen site’s official public YouTube edition, VideoObject metadata, and public watch-page transcript. No private analytics used.", "classificationVersion": "1.0" } ] }