{ "dataset_id": "creator-earnings-compensation-2026-v1", "version": "1.0.0", "snapshot_date": "2026-09-25", "name": "Creator Earnings & Compensation 2026 — Normalized Provenance Records", "description": "Source-normalized records separating annual creator income, listed sponsorship asks, actual marketplace payouts and official platform compensation rules.", "canonical_page": "https://joshliljenquist.com/creator-resources/creator-earnings-report-2026/", "download_url": "https://joshliljenquist.com/data/creator-earnings-compensation-2026.json", "publisher": { "name": "Joshlilj LLC", "url": "https://joshliljenquist.com/" }, "license_note": "Original normalization and methodology may be cited with attribution. Third-party source facts and materials remain subject to their original rights and terms.", "unit_of_analysis": "One published metric or program claim for one defined source population or platform rule.", "research_cutoff": "2026-09-25", "controlled_vocabularies": { "evidence_class": [ "creator_survey", "marketplace_actual_payout", "marketplace_listed_rate", "negotiated_payment", "official_platform_formula", "official_platform_program" ], "compensation_type": [ "actual_sponsorship_payout", "annual_creator_income", "creator_rewards", "platform_ad_revenue", "platform_revenue_share", "sponsorship_rate", "subscription_income" ] }, "normalization_rules": [ "Annual income is not pooled with sponsorship pricing.", "Listed asks are not actual payouts.", "Official revenue-share percentages are not guaranteed RPMs.", "Mean, share and formula records remain distinct.", "Original currencies, units, samples, dates and geography are retained." ], "records": [ { "record_id": "creatoriq-2026-under-10k", "source_name": "State of Creators 2026", "source_url": "https://www.creatoriq.com/press/releases/creatoriq-state-of-creators-report-2026", "publisher": "CreatorIQ", "publication_date": "2026-08-11", "data_period_start": "2026-05-29", "data_period_end": "2026-06-29", "geography": "100 regions", "population_description": "Creator respondents", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "creator_survey", "compensation_type": "annual_creator_income", "metric_name": "Creators earning under $10,000 annually", "measurement_basis": "Share of respondents", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 67, "currency": null, "unit": "percent", "time_basis": "annual", "sample_size": 5095, "mean_or_median": "share", "actual_or_modeled": "self_reported", "self_reported": true, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "Creator survey enriched with verified demographic and platform data; reported margin of error ±1.4 percentage points.", "limitations": "Income is self-reported and the 100-region sample is not a probability sample of every creator.", "source_notes": "" }, { "record_id": "creatoriq-2026-not-primary", "source_name": "State of Creators 2026", "source_url": "https://www.creatoriq.com/press/releases/creatoriq-state-of-creators-report-2026", "publisher": "CreatorIQ", "publication_date": "2026-08-11", "data_period_start": "2026-05-29", "data_period_end": "2026-06-29", "geography": "100 regions", "population_description": "Creator respondents", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "creator_survey", "compensation_type": "annual_creator_income", "metric_name": "Creator income is not primary income", "measurement_basis": "Share of respondents", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 62, "currency": null, "unit": "percent", "time_basis": "annual", "sample_size": 5095, "mean_or_median": "share", "actual_or_modeled": "self_reported", "self_reported": true, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "Same survey population as creatoriq-2026-under-10k.", "limitations": "Primary-income status is self-reported.", "source_notes": "" }, { "record_id": "creatoriq-comp-under-10k", "source_name": "State of Creator Compensation", "source_url": "https://www.creatoriq.com/hubfs/%5BSCC26%5D%20State%20of%20Creator%20Compensation%20Report/CreatorIQ_StateofCreatorCompensation_Report-compressed.pdf", "publisher": "CreatorIQ", "publication_date": "2026-01-21", "data_period_start": null, "data_period_end": null, "geography": "Not specified in public report excerpt", "population_description": "Surveyed creators", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "creator_survey", "compensation_type": "annual_creator_income", "metric_name": "Creators in annual income bracket under-10k", "measurement_basis": "Share of survey respondents", "value_low": 0, "value_mid": null, "value_high": 10000, "value_exact": 18, "currency": "USD", "unit": "percent", "time_basis": "annual", "sample_size": 300, "mean_or_median": "share", "actual_or_modeled": "self_reported", "self_reported": true, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "CreatorIQ and Sapio Research survey of 300 creators.", "limitations": "Self-reported annual creator income; bracket boundaries and survey geography must remain attached.", "source_notes": "Publication date is established by CreatorIQ's report announcement; the exact survey period was not stated in the retained report." }, { "record_id": "creatoriq-comp-10k-25k", "source_name": "State of Creator Compensation", "source_url": "https://www.creatoriq.com/hubfs/%5BSCC26%5D%20State%20of%20Creator%20Compensation%20Report/CreatorIQ_StateofCreatorCompensation_Report-compressed.pdf", "publisher": "CreatorIQ", "publication_date": "2026-01-21", "data_period_start": null, "data_period_end": null, "geography": "Not specified in public report excerpt", "population_description": "Surveyed creators", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "creator_survey", "compensation_type": "annual_creator_income", "metric_name": "Creators in annual income bracket 10k-25k", "measurement_basis": "Share of survey respondents", "value_low": 10000, "value_mid": null, "value_high": 25000, "value_exact": 23, "currency": "USD", "unit": "percent", "time_basis": "annual", "sample_size": 300, "mean_or_median": "share", "actual_or_modeled": "self_reported", "self_reported": true, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "CreatorIQ and Sapio Research survey of 300 creators.", "limitations": "Self-reported annual creator income; bracket boundaries and survey geography must remain attached.", "source_notes": "Publication date is established by CreatorIQ's report announcement; the exact survey period was not stated in the retained report." }, { "record_id": "creatoriq-comp-25k-50k", "source_name": "State of Creator Compensation", "source_url": "https://www.creatoriq.com/hubfs/%5BSCC26%5D%20State%20of%20Creator%20Compensation%20Report/CreatorIQ_StateofCreatorCompensation_Report-compressed.pdf", "publisher": "CreatorIQ", "publication_date": "2026-01-21", "data_period_start": null, "data_period_end": null, "geography": "Not specified in public report excerpt", "population_description": "Surveyed creators", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "creator_survey", "compensation_type": "annual_creator_income", "metric_name": "Creators in annual income bracket 25k-50k", "measurement_basis": "Share of survey respondents", "value_low": 25000, "value_mid": null, "value_high": 50000, "value_exact": 24, "currency": "USD", "unit": "percent", "time_basis": "annual", "sample_size": 300, "mean_or_median": "share", "actual_or_modeled": "self_reported", "self_reported": true, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "CreatorIQ and Sapio Research survey of 300 creators.", "limitations": "Self-reported annual creator income; bracket boundaries and survey geography must remain attached.", "source_notes": "Publication date is established by CreatorIQ's report announcement; the exact survey period was not stated in the retained report." }, { "record_id": "creatoriq-comp-50k-100k", "source_name": "State of Creator Compensation", "source_url": "https://www.creatoriq.com/hubfs/%5BSCC26%5D%20State%20of%20Creator%20Compensation%20Report/CreatorIQ_StateofCreatorCompensation_Report-compressed.pdf", "publisher": "CreatorIQ", "publication_date": "2026-01-21", "data_period_start": null, "data_period_end": null, "geography": "Not specified in public report excerpt", "population_description": "Surveyed creators", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "creator_survey", "compensation_type": "annual_creator_income", "metric_name": "Creators in annual income bracket 50k-100k", "measurement_basis": "Share of survey respondents", "value_low": 50000, "value_mid": null, "value_high": 100000, "value_exact": 23, "currency": "USD", "unit": "percent", "time_basis": "annual", "sample_size": 300, "mean_or_median": "share", "actual_or_modeled": "self_reported", "self_reported": true, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "CreatorIQ and Sapio Research survey of 300 creators.", "limitations": "Self-reported annual creator income; bracket boundaries and survey geography must remain attached.", "source_notes": "Publication date is established by CreatorIQ's report announcement; the exact survey period was not stated in the retained report." }, { "record_id": "creatoriq-comp-over-100k", "source_name": "State of Creator Compensation", "source_url": "https://www.creatoriq.com/hubfs/%5BSCC26%5D%20State%20of%20Creator%20Compensation%20Report/CreatorIQ_StateofCreatorCompensation_Report-compressed.pdf", "publisher": "CreatorIQ", "publication_date": "2026-01-21", "data_period_start": null, "data_period_end": null, "geography": "Not specified in public report excerpt", "population_description": "Surveyed creators", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "creator_survey", "compensation_type": "annual_creator_income", "metric_name": "Creators in annual income bracket over-100k", "measurement_basis": "Share of survey respondents", "value_low": 100000, "value_mid": null, "value_high": null, "value_exact": 11, "currency": "USD", "unit": "percent", "time_basis": "annual", "sample_size": 300, "mean_or_median": "share", "actual_or_modeled": "self_reported", "self_reported": true, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "CreatorIQ and Sapio Research survey of 300 creators.", "limitations": "Self-reported annual creator income; bracket boundaries and survey geography must remain attached.", "source_notes": "Publication date is established by CreatorIQ's report announcement; the exact survey period was not stated in the retained report." }, { "record_id": "creatoriq-comp-average", "source_name": "State of Creator Compensation", "source_url": "https://www.creatoriq.com/hubfs/%5BSCC26%5D%20State%20of%20Creator%20Compensation%20Report/CreatorIQ_StateofCreatorCompensation_Report-compressed.pdf", "publisher": "CreatorIQ", "publication_date": "2026-01-21", "data_period_start": null, "data_period_end": null, "geography": "Not specified in public report excerpt", "population_description": "Surveyed creators", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "creator_survey", "compensation_type": "annual_creator_income", "metric_name": "Average annual creator income", "measurement_basis": "Mean self-reported annual income", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 44293, "currency": "USD", "unit": "currency", "time_basis": "annual", "sample_size": 300, "mean_or_median": "mean", "actual_or_modeled": "self_reported", "self_reported": true, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "CreatorIQ and Sapio Research survey.", "limitations": "A mean is sensitive to high earners and is not a median or take-home income.", "source_notes": "Publication date is established by CreatorIQ's report announcement; the exact survey period was not stated in the retained report." }, { "record_id": "creatoriq-payment-top10", "source_name": "State of Creator Compensation", "source_url": "https://www.creatoriq.com/press/releases/state-of-creator-compensation-", "publisher": "CreatorIQ", "publication_date": "2026-01-21", "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "CreatorIQ payment population", "population_description": "Creators receiving brand or agency payments", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "negotiated_payment", "compensation_type": "actual_sponsorship_payout", "metric_name": "Share of payments earned by top 10% of creators", "measurement_basis": "Share of tracked payment value", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 62, "currency": null, "unit": "percent", "time_basis": "annual", "sample_size": 14400, "mean_or_median": "share", "actual_or_modeled": "actual", "self_reported": false, "transactional": true, "gross_or_net": "gross payment", "methodology_summary": "CreatorIQ payment analysis covering 14.4k creators paid by brands or agencies.", "limitations": "Payment concentration is not the same as total annual income concentration.", "source_notes": "CreatorIQ's January 21, 2026 announcement identifies the report and its 2025 payment population." }, { "record_id": "neoreach-under-15k", "source_name": "Creator Earnings Report 2025", "source_url": "https://neoreach.com/reports/creator-earnings-report-2025/", "publisher": "NeoReach", "publication_date": null, "data_period_start": null, "data_period_end": null, "geography": "Global / not fully specified on summary page", "population_description": "Creators across platforms, niches, tiers and income levels", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "creator_survey", "compensation_type": "annual_creator_income", "metric_name": "Creators earning under $15,000 annually", "measurement_basis": "Share of respondents", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 50.71, "currency": null, "unit": "percent", "time_basis": "annual", "sample_size": 3000, "mean_or_median": "share", "actual_or_modeled": "self_reported", "self_reported": true, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "Survey of more than 3,000 creators representing 1.1B combined followers.", "limitations": "The public report page gives 50.71%; recruitment details, geography and gross/net treatment remain limited on the summary page.", "source_notes": "2025 report edition; exact publication date and underlying data period were not stated on the retained summary page." }, { "record_id": "neoreach-full-time-under-living-wage", "source_name": "Creator Earnings Report 2025", "source_url": "https://neoreach.com/insights/creator-earnings-report/", "publisher": "NeoReach", "publication_date": "2025-07-15", "data_period_start": null, "data_period_end": null, "geography": "Worldwide survey; detailed geography not stated on the summary page", "population_description": "Respondents identifying as full-time creators", "platform": null, "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "creator_survey", "compensation_type": "annual_creator_income", "metric_name": "Full-time creators earning below the U.S. $44,000 living-wage comparator", "measurement_basis": "Share of full-time creator respondents", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 56.55, "currency": null, "unit": "percent", "time_basis": "annual", "sample_size": null, "mean_or_median": "share", "actual_or_modeled": "self_reported", "self_reported": true, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "NeoReach's report announcement states that 56.55% of respondents identifying as full-time creators earned below the cited U.S. living-wage threshold.", "limitations": "The full-time subsample denominator is not disclosed on the public summary, and the U.S. living-wage comparator should not be generalized to every respondent's geography.", "source_notes": "Publication date is stated on NeoReach's official report announcement." }, { "record_id": "collabstr-ask-twitch", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Listed creator packages on Collabstr", "platform": "Twitch", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_listed_rate", "compensation_type": "sponsorship_rate", "metric_name": "Average listed package rate", "measurement_basis": "Creator-posted package price per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 398, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 472000, "mean_or_median": "mean", "actual_or_modeled": "listed", "self_reported": false, "transactional": false, "gross_or_net": "gross listed price", "methodology_summary": "Analysis of more than 472,000 listed packages.", "limitations": "A listed rate is an ask, not a completed-payment amount; marketplace users are selected, not all creators.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-ask-youtube", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Listed creator packages on Collabstr", "platform": "YouTube", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_listed_rate", "compensation_type": "sponsorship_rate", "metric_name": "Average listed package rate", "measurement_basis": "Creator-posted package price per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 311, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 472000, "mean_or_median": "mean", "actual_or_modeled": "listed", "self_reported": false, "transactional": false, "gross_or_net": "gross listed price", "methodology_summary": "Analysis of more than 472,000 listed packages.", "limitations": "A listed rate is an ask, not a completed-payment amount; marketplace users are selected, not all creators.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-ask-instagram", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Listed creator packages on Collabstr", "platform": "Instagram", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_listed_rate", "compensation_type": "sponsorship_rate", "metric_name": "Average listed package rate", "measurement_basis": "Creator-posted package price per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 214, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 472000, "mean_or_median": "mean", "actual_or_modeled": "listed", "self_reported": false, "transactional": false, "gross_or_net": "gross listed price", "methodology_summary": "Analysis of more than 472,000 listed packages.", "limitations": "A listed rate is an ask, not a completed-payment amount; marketplace users are selected, not all creators.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-ask-amazon", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Listed creator packages on Collabstr", "platform": "Amazon", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_listed_rate", "compensation_type": "sponsorship_rate", "metric_name": "Average listed package rate", "measurement_basis": "Creator-posted package price per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 193, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 472000, "mean_or_median": "mean", "actual_or_modeled": "listed", "self_reported": false, "transactional": false, "gross_or_net": "gross listed price", "methodology_summary": "Analysis of more than 472,000 listed packages.", "limitations": "A listed rate is an ask, not a completed-payment amount; marketplace users are selected, not all creators.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-ask-tiktok", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Listed creator packages on Collabstr", "platform": "TikTok", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_listed_rate", "compensation_type": "sponsorship_rate", "metric_name": "Average listed package rate", "measurement_basis": "Creator-posted package price per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 182, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 472000, "mean_or_median": "mean", "actual_or_modeled": "listed", "self_reported": false, "transactional": false, "gross_or_net": "gross listed price", "methodology_summary": "Analysis of more than 472,000 listed packages.", "limitations": "A listed rate is an ask, not a completed-payment amount; marketplace users are selected, not all creators.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-ask-ugc", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Listed creator packages on Collabstr", "platform": "UGC", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_listed_rate", "compensation_type": "sponsorship_rate", "metric_name": "Average listed package rate", "measurement_basis": "Creator-posted package price per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 180, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 472000, "mean_or_median": "mean", "actual_or_modeled": "listed", "self_reported": false, "transactional": false, "gross_or_net": "gross listed price", "methodology_summary": "Analysis of more than 472,000 listed packages.", "limitations": "A listed rate is an ask, not a completed-payment amount; marketplace users are selected, not all creators.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-ask-x-twitter", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Listed creator packages on Collabstr", "platform": "X (Twitter)", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_listed_rate", "compensation_type": "sponsorship_rate", "metric_name": "Average listed package rate", "measurement_basis": "Creator-posted package price per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 179, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 472000, "mean_or_median": "mean", "actual_or_modeled": "listed", "self_reported": false, "transactional": false, "gross_or_net": "gross listed price", "methodology_summary": "Analysis of more than 472,000 listed packages.", "limitations": "A listed rate is an ask, not a completed-payment amount; marketplace users are selected, not all creators.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-payout-youtube", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Completed collaborations on Collabstr", "platform": "YouTube", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_actual_payout", "compensation_type": "actual_sponsorship_payout", "metric_name": "Average collaboration payout", "measurement_basis": "Final marketplace payout per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 255, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 21000, "mean_or_median": "mean", "actual_or_modeled": "actual", "self_reported": false, "transactional": true, "gross_or_net": "gross payment", "methodology_summary": "Analysis of more than 21,000 completed collaborations.", "limitations": "Marketplace payout may reflect negotiated custom scope; it is not a universal per-post rate.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-payout-instagram", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Completed collaborations on Collabstr", "platform": "Instagram", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_actual_payout", "compensation_type": "actual_sponsorship_payout", "metric_name": "Average collaboration payout", "measurement_basis": "Final marketplace payout per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 193, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 21000, "mean_or_median": "mean", "actual_or_modeled": "actual", "self_reported": false, "transactional": true, "gross_or_net": "gross payment", "methodology_summary": "Analysis of more than 21,000 completed collaborations.", "limitations": "Marketplace payout may reflect negotiated custom scope; it is not a universal per-post rate.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-payout-tiktok", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Completed collaborations on Collabstr", "platform": "TikTok", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_actual_payout", "compensation_type": "actual_sponsorship_payout", "metric_name": "Average collaboration payout", "measurement_basis": "Final marketplace payout per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 186, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 21000, "mean_or_median": "mean", "actual_or_modeled": "actual", "self_reported": false, "transactional": true, "gross_or_net": "gross payment", "methodology_summary": "Analysis of more than 21,000 completed collaborations.", "limitations": "Marketplace payout may reflect negotiated custom scope; it is not a universal per-post rate.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-payout-ugc", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Completed collaborations on Collabstr", "platform": "UGC", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_actual_payout", "compensation_type": "actual_sponsorship_payout", "metric_name": "Average collaboration payout", "measurement_basis": "Final marketplace payout per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 154, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 21000, "mean_or_median": "mean", "actual_or_modeled": "actual", "self_reported": false, "transactional": true, "gross_or_net": "gross payment", "methodology_summary": "Analysis of more than 21,000 completed collaborations.", "limitations": "Marketplace payout may reflect negotiated custom scope; it is not a universal per-post rate.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-payout-twitch", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Completed collaborations on Collabstr", "platform": "Twitch", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_actual_payout", "compensation_type": "actual_sponsorship_payout", "metric_name": "Average collaboration payout", "measurement_basis": "Final marketplace payout per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 127, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 21000, "mean_or_median": "mean", "actual_or_modeled": "actual", "self_reported": false, "transactional": true, "gross_or_net": "gross payment", "methodology_summary": "Analysis of more than 21,000 completed collaborations.", "limitations": "Marketplace payout may reflect negotiated custom scope; it is not a universal per-post rate.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-payout-amazon", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Completed collaborations on Collabstr", "platform": "Amazon", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_actual_payout", "compensation_type": "actual_sponsorship_payout", "metric_name": "Average collaboration payout", "measurement_basis": "Final marketplace payout per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 88, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 21000, "mean_or_median": "mean", "actual_or_modeled": "actual", "self_reported": false, "transactional": true, "gross_or_net": "gross payment", "methodology_summary": "Analysis of more than 21,000 completed collaborations.", "limitations": "Marketplace payout may reflect negotiated custom scope; it is not a universal per-post rate.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "collabstr-payout-x-twitter", "source_name": "Annual Influencer Marketing Report 2026", "source_url": "https://collabstr.com/2026-influencer-marketing-report", "publisher": "Collabstr", "publication_date": null, "data_period_start": "2025-01-01", "data_period_end": "2025-12-31", "geography": "Global marketplace; 66% of collaborations from the United States", "population_description": "Completed collaborations on Collabstr", "platform": "X (Twitter)", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "marketplace_actual_payout", "compensation_type": "actual_sponsorship_payout", "metric_name": "Average collaboration payout", "measurement_basis": "Final marketplace payout per engagement", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 76, "currency": "USD", "unit": "currency", "time_basis": "per engagement", "sample_size": 21000, "mean_or_median": "mean", "actual_or_modeled": "actual", "self_reported": false, "transactional": true, "gross_or_net": "gross payment", "methodology_summary": "Analysis of more than 21,000 completed collaborations.", "limitations": "Marketplace payout may reflect negotiated custom scope; it is not a universal per-post rate.", "source_notes": "2026 report edition analyzing 2025 marketplace data; exact publication date not stated on the retained page." }, { "record_id": "youtube-watch-share", "source_name": "YouTube partner earnings overview", "source_url": "https://support.google.com/youtube/answer/72902?hl=en", "publisher": "YouTube", "publication_date": null, "data_period_start": null, "data_period_end": null, "geography": "Eligible YouTube Partner Program markets", "population_description": "Partners accepting Watch Page Monetization Module", "platform": "YouTube", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "official_platform_formula", "compensation_type": "platform_revenue_share", "metric_name": "Watch-page ad revenue share", "measurement_basis": "Share of net advertising revenue", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 55, "currency": null, "unit": "percent", "time_basis": "per eligible revenue event", "sample_size": null, "mean_or_median": "formula", "actual_or_modeled": "official", "self_reported": false, "transactional": false, "gross_or_net": "net platform revenue", "methodology_summary": "Official YouTube module terms summary.", "limitations": "Revenue share is not RPM and YouTube gives no guarantee of payment amount.", "source_notes": "Publication/update date not displayed in retained documentation; accessed at the 2026-09-25 research cutoff." }, { "record_id": "youtube-shorts-share", "source_name": "YouTube partner earnings overview", "source_url": "https://support.google.com/youtube/answer/72902?hl=en", "publisher": "YouTube", "publication_date": null, "data_period_start": null, "data_period_end": null, "geography": "Eligible YouTube Partner Program markets", "population_description": "Partners accepting Shorts Monetization Module", "platform": "YouTube Shorts", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "official_platform_formula", "compensation_type": "platform_revenue_share", "metric_name": "Shorts allocated-revenue share", "measurement_basis": "Share of revenue allocated from Creator Pool", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 45, "currency": null, "unit": "percent", "time_basis": "per allocation period", "sample_size": null, "mean_or_median": "formula", "actual_or_modeled": "official", "self_reported": false, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "Official YouTube module terms summary.", "limitations": "45% applies after Creator Pool allocation; it is not 45% of all Shorts ad revenue or a per-view guarantee.", "source_notes": "Publication/update date not displayed in retained documentation; accessed at the 2026-09-25 research cutoff." }, { "record_id": "youtube-fan-funding-share", "source_name": "YouTube partner earnings overview", "source_url": "https://support.google.com/youtube/answer/72902?hl=en", "publisher": "YouTube", "publication_date": null, "data_period_start": null, "data_period_end": null, "geography": "Eligible YouTube Partner Program markets", "population_description": "Partners accepting Commerce Product Module", "platform": "YouTube", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "official_platform_formula", "compensation_type": "subscription_income", "metric_name": "Fan-funding revenue share", "measurement_basis": "Share of net revenues from memberships, Super Chat, Super Stickers and Super Thanks", "value_low": null, "value_mid": null, "value_high": null, "value_exact": 70, "currency": null, "unit": "percent", "time_basis": "per eligible transaction", "sample_size": null, "mean_or_median": "formula", "actual_or_modeled": "official", "self_reported": false, "transactional": false, "gross_or_net": "net platform revenue", "methodology_summary": "Official YouTube module terms summary.", "limitations": "Does not describe sponsorship, merchandise or total creator income.", "source_notes": "Publication/update date not displayed in retained documentation; accessed at the 2026-09-25 research cutoff." }, { "record_id": "youtube-rpm-definition", "source_name": "YouTube ad revenue analytics", "source_url": "https://support.google.com/youtube/answer/9314357?hl=en", "publisher": "YouTube", "publication_date": null, "data_period_start": null, "data_period_end": null, "geography": "YouTube", "population_description": "Monetizing channels", "platform": "YouTube", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "official_platform_formula", "compensation_type": "platform_ad_revenue", "metric_name": "RPM definition", "measurement_basis": "Creator revenue after revenue share per 1,000 views", "value_low": null, "value_mid": null, "value_high": null, "value_exact": null, "currency": null, "unit": "USD per 1,000 views", "time_basis": "analytics period", "sample_size": null, "mean_or_median": "creator-specific metric", "actual_or_modeled": "official", "self_reported": false, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "Official definition distinguishes RPM from advertiser CPM.", "limitations": "No universal RPM value is published; RPM varies by channel, audience, geography, format and revenue mix.", "source_notes": "Publication/update date not displayed in retained documentation; accessed at the 2026-09-25 research cutoff." }, { "record_id": "tiktok-rewards-program", "source_name": "Creator Rewards Program: how rewards work", "source_url": "https://support.tiktok.com/en/business-and-creator/creator-rewards-program/how-rewards-work", "publisher": "TikTok", "publication_date": null, "data_period_start": null, "data_period_end": null, "geography": "Eligible Creator Rewards markets", "population_description": "Eligible creators and qualified videos", "platform": "TikTok", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "official_platform_program", "compensation_type": "creator_rewards", "metric_name": "Creator Rewards calculation", "measurement_basis": "Qualified views and RPM-based rewards", "value_low": null, "value_mid": null, "value_high": null, "value_exact": null, "currency": null, "unit": "variable", "time_basis": "program period", "sample_size": null, "mean_or_median": "formula_without_fixed_rate", "actual_or_modeled": "official", "self_reported": false, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "Official program documentation describes qualified views and RPM factors.", "limitations": "TikTok does not publish one fixed payment per 1,000 raw views; eligibility and terms can change.", "source_notes": "Publication/update date not displayed in retained documentation; accessed at the 2026-09-25 research cutoff." }, { "record_id": "instagram-subscriptions", "source_name": "Giving creators more ways to earn", "source_url": "https://about.fb.com/news/2023/11/giving-creators-more-ways-to-earn-money-on-facebook-and-instagram/", "publisher": "Meta", "publication_date": "2023-11-06", "data_period_start": null, "data_period_end": null, "geography": "Eligible Instagram markets", "population_description": "Eligible creators using subscriptions", "platform": "Instagram", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "official_platform_program", "compensation_type": "subscription_income", "metric_name": "Instagram subscriptions", "measurement_basis": "Creator-set recurring subscription revenue", "value_low": null, "value_mid": null, "value_high": null, "value_exact": null, "currency": null, "unit": "variable", "time_basis": "monthly", "sample_size": null, "mean_or_median": "program", "actual_or_modeled": "official", "self_reported": false, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "Official Meta product announcement, updated April 2024.", "limitations": "Product availability and fees change; this is not a per-view payout.", "source_notes": "Article published 2023-11-06 and notes an April 2024 update; not treated as a data-period range." }, { "record_id": "instagram-gifts", "source_name": "Giving creators more ways to earn", "source_url": "https://about.fb.com/news/2023/11/giving-creators-more-ways-to-earn-money-on-facebook-and-instagram/", "publisher": "Meta", "publication_date": "2023-11-06", "data_period_start": null, "data_period_end": null, "geography": "Eligible Instagram markets", "population_description": "Eligible professional accounts", "platform": "Instagram", "creator_tier": null, "follower_min": null, "follower_max": null, "content_format": null, "evidence_class": "official_platform_program", "compensation_type": "creator_rewards", "metric_name": "Instagram Gifts", "measurement_basis": "Fan-purchased Stars and virtual gifts", "value_low": null, "value_mid": null, "value_high": null, "value_exact": null, "currency": null, "unit": "variable", "time_basis": "per gift", "sample_size": null, "mean_or_median": "program", "actual_or_modeled": "official", "self_reported": false, "transactional": false, "gross_or_net": "unknown", "methodology_summary": "Official Meta product announcement.", "limitations": "Eligibility and countries vary; gifts are not sponsorship rates or guaranteed income.", "source_notes": "Article published 2023-11-06 and notes an April 2024 update; not treated as a data-period range." } ] }